All 8 Ways To Make Money On Facebook In Nigeria – For Businesses & Content Creators

In this article, we will, without wasting time, give you 8 profitable ways to make money on Facebook in Nigeria as a business owner or content creator.

1. Make Money On Facebook By Selling Products on Facebook Marketplace

Facebook Marketplace is a platform where users can buy and sell new or used items within their local community. It offers a convenient way for individuals and businesses to reach potential buyers without the need for a separate e-commerce site.

Benefits of Facebook Marketplace

• Local Reach: Easily connect with buyers in your area.
• No Listing Fees: Unlike some platforms, listing items on Facebook Marketplace is free.
• Ease of Use: The user-friendly interface makes it simple to list items quickly.

How to Sell Products on Facebook Marketplace:

1. Access Facebook Marketplace: Log into your Facebook account and click the Marketplace icon.
2. Create a Listing: Click on the “Sell” option, choose the category, and upload photos of your item.
3. Add Details: Provide a detailed description, set a price, and specify the item’s condition.
4. Publish Your Listing: Once all details are filled in, publish your listing for local buyers to see.
5. Manage Orders: Communicate with potential buyers through Facebook Messenger and arrange delivery or pick-up details.

Facebook Marketplace Tips

• Use clear, bright images that showcase your item from multiple angles.
• Include all relevant details to help buyers understand the product better.
• Respond quickly to buyer inquiries to build trust and facilitate faster sales​.

2. Make Money On Facebook With Affiliate Marketing

Affiliate marketing involves promoting products from other companies and earning a commission on sales made through your referral links. On Facebook, you can share these links through posts, groups, or your personal page.

How to Start Affiliate Marketing on Facebook

1. Sign up for affiliate programs relevant to your niche (e.g., Amazon Associates).
2. Develop engaging content that incorporates your affiliate links.
3. Post your content on your personal page, in relevant groups, or on a dedicated affiliate marketing page.

3. Make Money On Facebook By Managing Facebook Pages for Businesses

A Facebook page manager handles the creation, scheduling, and publishing of content for a business’s Facebook page. This role also involves engaging with followers, analyzing page performance, and managing advertisements.

Skills Required to be a Facebook Page Manager

• Ability to create engaging posts, images, and videos.
• Knowledge of how to optimize content to increase visibility.
• Effective communication skills to interact with followers and respond to inquiries.

How to Find Clients and Businesses that Need Facebook Page Managers

1. Reach out to local businesses and offer your services.
2. Sign up on platforms like Upwork or Fiverr to find clients.
3. Participate in Facebook groups for business owners and offer your expertise.

You can charge a monthly fee for your management services. Rates can vary depending on the scope of work and the size of the business. You can offer additional services like running and managing Facebook ads for an extra fee.

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4. Make Money On Facebook By Creating and Monetizing Facebook Groups

Steps to Create a Successful Facebook Group

1. Log in to your Facebook account and click on the “Groups” tab at the top of the page. Select “Create Group” from the left-hand column.
2. Enter a name that reflects the group’s purpose.
3. For the privacy settings, choose between Public, Closed, or Secret groups based on your needs. For instance, public groups are visible to everyone, while secret groups are only visible to members.
4. Write a concise description that explains what your group is about and what members can expect.
5. For the cover photo, use a high-quality image that represents your group.
6. Inviting friends or people you think would be interested. Promote your group on your timeline and other social media channels.

Tips for Keeping Group Members Active and Engaged

• Encourage new members to introduce themselves and share why they joined the group. Establish clear guidelines for behavior and make sure they are easily accessible.
• Consistently share relevant content such as industry news, discussion topics, and valuable resources. Use tools like Facebook’s scheduling feature to plan posts in advance.
• Use polls, live videos, and Q&A sessions to engage members. Prompt discussions by asking open-ended questions.
• Highlight and thank active members to foster a sense of community and appreciation.
• Ensure the group remains a positive and respectful space by monitoring posts and comments, addressing any issues promptly.

How to Make Money with a Facebook Group

1. Sell Products or Services

Use your group to directly sell products or services through posts, live streams, or follow-up emails.

2. Charge a Subscription

Offer premium content or exclusive access to members willing to pay a monthly fee. For example, fitness trainers can offer exclusive workout videos and classes.

3. Generate Leads

Use the group to showcase your expertise and attract potential clients for high-ticket items like consulting or specialized services.

4. Offer Coaching and Workshops

Provide one-on-one coaching or run paid workshops and webinars tailored to the needs of your group members.

5. Accept Donations

Members who find value in the free content you provide may be willing to support you financially through donations.

6. Brand Partnerships

Collaborate with brands for sponsored posts and promotions. Use Facebook’s Brand Collabs Manager to connect with brands looking to advertise.

7. Advertise

Once your group reaches a significant size (usually above 25,000 members), you can start selling ad space to relevant businesses.

8. Sell Online Courses

Develop and sell online courses that cater to the interests of your group members, leveraging platforms that support video hosting and course management.

5. Make Money On Facebook By Becoming a Social Media Influencer

How to Grow Your Follower Base and Establish a Niche

1. Identify Your Niche

Choose a specific area of interest that you are passionate about and have expertise in. This could be anything from beauty and fashion to tech reviews or fitness.

2. Create High-Quality Content

Post regularly and ensure your content is engaging, visually appealing, and valuable to your audience.

3. Engage with Your Audience

Respond to comments, ask for feedback, and create interactive posts like polls and Q&A sessions to build a community.

4. Collaborate with Others

Partner with other influencers in your niche to reach a broader audience and gain more followers.

5. Utilize Hashtags and Trends

Use relevant hashtags and participate in trending topics to increase the visibility of your posts.

Ways to Partner with Brands for Sponsored Posts

1. Reach Out to Brands

Contact brands that align with your niche and propose collaborations. Highlight your follower engagement and past successful promotions.

2. Join Influencer Networks

Platforms like Aspire, FameBit, and Influencity connect influencers with brands looking for partnerships.

3. Create a Media Kit

Develop a professional media kit that includes your follower demographics, engagement rates, and examples of previous collaborations.

How Influencers Can Charge for Promotions and Leverage Their Audience for Earnings

1. Set Your Rates

Decide on your pricing structure for different types of content, such as posts, stories, and videos. Consider factors like your follower count, engagement rate, and the type of product being promoted.

2. Offer Package Deals

Provide brands with package deals that include multiple posts or a combination of content types for a discounted rate.

3. Leverage Affiliate Marketing

Partner with brands to promote their products using affiliate links. Earn a commission for every sale made through your unique link.

4. Create Exclusive Content

Offer paid exclusive content or access to a private group where followers can interact with you more closely and get behind-the-scenes content.

5. Sell Merchandise

Design and sell your own merchandise, such as clothing or accessories, to your followers.

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6. Make Money On Facebook By Running a Dropshipping Business

How the Dropshipping Business Works

Dropshipping is an e-commerce business model where the seller doesn’t keep the products they sell in stock. Instead, when the seller makes a sale, they purchase the item from a third-party supplier who then ships it directly to the customer. This means the seller never sees or handles the product, making it a low-risk and cost-effective way to start an online business.

Steps to Start a Dropshipping Business Using Facebook

1. Research and Choose a Niche

Select a market segment with high demand and low competition. Tools like Google Trends and Facebook Audience Insights can help identify profitable niches.

2. Find Reliable Suppliers

Use platforms like AliExpress, SaleHoo, or Jumia to find suppliers. Verify their reliability through reviews and by ordering sample products.

3. Set Up a Facebook Page and Shop

Create a business page on Facebook. Then, set up a shop section where you can list your products. Ensure your shop is optimized with a professional logo, detailed product descriptions, and high-quality images.

4. Create Listings

List your products on Facebook Marketplace. Ensure each listing has a clear title, detailed description, accurate pricing, and attractive images. Include information on shipping times and return policies.

5. Promote Your Products

Use Facebook Ads to target your ideal audience. Create compelling ad content that highlights the benefits of your products. Utilize various ad formats like carousel ads or video ads to capture attention.

6. Manage Orders and Customer Service

Once orders start coming in, place the order with your supplier and provide them with the customer’s shipping details. Ensure timely communication with customers regarding their orders and any inquiries they might have.

Effective Ways to Market Dropshipping Products on Facebook

1. Use Facebook Ads

Target specific demographics based on interests, behaviour, and location. A/B test different ad creatives and copy to see what resonates best with your audience.

2. Engage with Your Audience

Regularly post engaging content on your Facebook page. This could be product updates, customer reviews, or behind-the-scenes looks at your business.

3. Leverage Facebook Groups

Join and participate in groups related to your niche. Share your expertise and subtly promote your products.

4. Offer Promotions and Discounts

Use limited-time offers and discounts to create a sense of urgency and attract buyers.

7. Make Money On Facebook By Using Facebook Ads

Ad Types: Overview of Different Types of Facebook Ads

• Image Ads: Simple ads that use a single image to promote your product or service.
• Video Ads: Engage users with video content showcasing your products or telling your brand story.
• Carousel Ads: Allow you to showcase multiple images or videos within a single ad, perfect for displaying various products.
• Collection Ads: Feature a primary video or image with several smaller images below, ideal for e-commerce businesses.
• In-Stream Ads: Short video ads that play during videos on Facebook.

Tips for Creating Ads That Convert

• Use high-quality images or videos that grab attention.
• Include a strong CTA that tells viewers what you want them to do next, like “Shop Now” or “Learn More.”
• Use Facebook’s robust targeting options to reach your ideal customers based on demographics, interests, and behaviours.
• Write concise and persuasive copy that highlights the benefits of your product or service.

For your Facebook ad budget, determine how much you’re willing to spend daily or throughout your campaign. Start small, then scale up based on performance.

Use Facebook Ads Manager to track key metrics like Cost Per Click (CPC), Click-Through Rate (CTR), and Return on Ad Spend (ROAS). 

Regularly review performance data to see which ads are performing well and which aren’t. Adjust your targeting, ad creatives, and budget allocation based on these insights to maximize ROI.

8. Make Money On Facebook By Offering Facebook Marketing Consultancy

What a Facebook Marketing Consultant Does

A Facebook marketing consultant helps businesses create, implement, and optimize their Facebook marketing strategies. This includes managing ad campaigns, analyzing performance metrics, and developing content strategies to increase engagement and conversions.

Skills and Knowledge You Need to Make Money as a Facebook Consultant

1. Knowledge of how Facebook’s algorithms work and how to optimize content for better reach.
2. Proficiency in creating, managing, and optimizing Facebook ad campaigns.
3. Ability to analyze data and derive actionable insights to improve campaign performance.
4. Skills in creating engaging and relevant content that resonates with the target audience.

How to Attract and Retain Clients, and Pricing Your Services

1. Attend industry events, join relevant groups, and leverage your professional network to find potential clients.
2. Create a professional website and social media profiles showcasing your services and past successes.
3. Encourage satisfied clients to refer others and provide testimonials.
4. Research market rates and offer competitive pricing. Consider different pricing models like hourly rates, project-based fees, or retainer agreements.

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Frequently Asked Questions on How to Make Money on Facebook in Nigeria

1. Can Nigerians make money on Facebook?

Yes, Nigerians can make money on Facebook through various methods such as selling products on Facebook Marketplace, affiliate marketing, managing Facebook pages, running ads, dropshipping, and monetizing content through Facebook Reels and other features.

2. How can I use Facebook to earn money?

You can use Facebook to earn money by:

• Selling products or services on Facebook Marketplace.
• Promoting affiliate products and earning commissions.
• Managing and growing Facebook pages for businesses.
• Creating and monetizing Facebook groups.
• Becoming a social media influencer and getting paid for sponsored posts.
• Running a dropshipping business.
• Using Facebook Ads to promote your products or services.
• Offering Facebook marketing consultancy services.

3. How much does Facebook pay per view in Nigeria?

The earnings per view on Facebook in Nigeria can vary. For Facebook Reels, the pay is based on a performance-based system where creators earn based on the number of views their Reels generate. The CPM (cost per thousand impressions) rates in Africa are typically lower compared to other regions, averaging around $1​.

4. How to monetize Facebook Reels in Nigeria?

To monetize Facebook Reels in Nigeria:

• Ensure your account complies with Facebook’s Partner Monetization Policies.
• Create engaging and high-quality Reels content that attracts views.
• Apply for the Reels Play Bonus program if it is available in your region.
• Focus on growing your audience and engagement to maximize earnings.

5. How to apply for FB monetization?

To apply for Facebook monetization:

• Go to Facebook Creator Studio and navigate to the Monetization section.
• Ensure your page meets the eligibility criteria (e.g., minimum followers, content views).
• Follow the on-screen instructions to apply for in-stream ads, fan subscriptions, or other available monetization options.
• Wait for Facebook to review and approve your application​.

6. Why is Facebook not paying Nigerians?

Facebook pays eligible creators in Nigeria, but issues can arise if creators do not meet the specific monetization criteria or if there are policy violations. Additionally, disparities in CPM rates and payment structures can affect earnings for Nigerian creators compared to those in other regions​.

7. How much does Facebook pay for 1000 followers?

Facebook does not pay directly for having followers. Earnings come from monetizing your content through ads, sponsored posts, or other monetization features. The number of followers can help you qualify for these programs and attract brand deals.

8. How many followers do you need to monetize your Facebook page?

To monetize a Facebook page, you typically need at least 10,000 followers and 600,000 minutes of viewed content in the last 60 days, among other criteria. These requirements can vary depending on the monetization feature you are applying for​.

9. How much do Facebook Reels pay per 1000 views?

The pay for Facebook Reels varies based on engagement and viewership metrics. The performance-based pay system means earnings are linked to the number of views and interactions your Reels receive, with average CPM rates in Africa around $1​.

10. How to check if Facebook is paying you?

To check if Facebook is paying you:

• Go to Facebook Creator Studio.
• Navigate to the Monetization section.
• Review the Earnings Insights to see your earnings and payment status.
• Ensure your payment details are correctly set up in the Payout Settings.

11. How do you know if your Facebook is monetized?

You can check if your Facebook is monetized by:

• Going to Facebook Creator Studio.
• Navigating to the Monetization section.
• Reviewing the status of your monetization eligibility and active monetization tools.

12. How does FB pay you?

Facebook pays you through the payment method you set up in the Payout Settings. Payments are usually made monthly, provided you have reached the minimum payout threshold and there are no issues with your account​.

13. Which social media pays the most?

The payment rates can vary, but generally, YouTube, Instagram, and TikTok offer substantial earning potential through ads, sponsorships, and other monetization features. The exact earnings depend on factors like audience size, engagement, and content quality.

14. How to open a Facebook page and make money?

To open a Facebook page and make money:

• Create a Facebook Page for your brand or business.
• Post engaging content regularly to grow your audience.
• Apply for Facebook’s monetization features like in-stream ads, fan subscriptions, or branded content.
• Promote your page and engage with your audience to increase visibility and earnings​.

15. What happens when you reach 5000 friends on Facebook?

When you reach 5000 friends on Facebook, you cannot add more friends. You can convert your profile to a Page to continue growing your following and leveraging Facebook’s tools for monetization​.

16. How do I get approved for monetization on Facebook?

To get approved for monetization on Facebook:

• Ensure your page complies with Facebook’s Partner Monetization Policies.
• Meet the eligibility criteria such as minimum followers and content views.
• Apply for the monetization features you are interested in through Creator Studio.
• Wait for Facebook to review and approve your application​.

17. How long does it take for Facebook to approve monetization?

The approval process for Facebook monetization can vary but generally takes a few weeks. Ensure all your details are correctly submitted and that you meet the eligibility criteria to avoid delays​.

18. How do I open monetization on Facebook?

To open monetization on Facebook:

• Go to Creator Studio.
• Navigate to the Monetization section.
• Select the monetization tools you want to use and follow the application process.
• Ensure your page meets the eligibility criteria and complies with Facebook’s policies.

19. Does TikTok pay Nigerian creators?

Yes, TikTok pays Nigerian creators through its Creator Fund and other monetization features. The eligibility criteria and earnings depend on content performance and engagement.

20. Which social media pays the most in Nigeria?

In Nigeria, platforms like YouTube, Instagram, and Facebook are known for offering substantial earnings through various monetization features, with YouTube often cited for its higher CPM rates compared to other platforms​.

21. Does Facebook pay for likes?

No, Facebook does not pay directly for likes. Earnings are generated through monetized content such as ads, Reels, and sponsored posts​.

22. Does FB pay for followers?

No, Facebook does not pay for followers. Earnings come from monetizing content and the engagement it receives.

23. How can I make money from my WhatsApp?

You can make money from WhatsApp by:

• Using it to promote products and services.
• Offering customer support and sales through WhatsApp Business.
• Sharing affiliate links and earning commissions.
• Creating paid groups or subscriptions for exclusive content.

24. Does Facebook pay for reels?

Yes, Facebook pays for Reels through the Reels Play Bonus program and other performance-based monetization features​.

25. How to income from Facebook?

To earn income from Facebook:

• Sell products on Facebook Marketplace.
• Promote affiliate products.
• Monetize Facebook Reels and in-stream ads.
• Offer sponsored posts and ads.
• Provide consultancy services or manage Facebook pages.

26. Which video app is best for earning money?

YouTube is often considered the best video app for earning money due to its robust monetization options and higher CPM rates. Other notable apps include TikTok, Instagram, and Facebook​.

27. What happens when you get 1k views on Facebook Reels?

When you get 1k views on Facebook Reels, you earn money based on the performance-based monetization model. The exact earnings depend on factors like engagement and CPM rates​.

28. How many followers do you need to monetize Facebook Reels?

To monetize Facebook Reels, it typically helps to have a substantial follower base, although the exact number can vary. Meeting the general monetization criteria for Facebook is crucial​.

29. How to monetize your reels?

To monetize your Reels:

• Ensure you comply with Facebook’s Partner Monetization Policies.
• Create high-quality, engaging content.
• Apply for the Reels Play Bonus program if available.
• Grow your audience and maintain high engagement.

30. How many views do you need to get paid on Facebook?

The number of views required to get paid on Facebook depends on the monetization program. For instance, the Reels Play Bonus program pays based on performance metrics, which include views and engagement​.

31. How do I know if a Facebook page is monetized?

You can know if a Facebook page is monetized by checking the Monetization section in Creator Studio. It will show the status and earnings of your monetized content​.

Conclusion

Facebook offers numerous opportunities for businesses and content creators in Nigeria to make money. Its large user base, advanced advertising tools, and diverse features make this monetization easier. You make money on Facebook in Nigeria by selling products on Facebook Marketplace, engaging in affiliate marketing, managing pages, or becoming a social media influencer, Facebook provides the tools and audience to grow your business.

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