20 Ways to Make Money on Instagram in Nigeria (Monetise Instagram With 20 Real-Life Case Studies)

Have you ever scrolled through Instagram and thought, “How do these people make money just by posting pictures?” In this post, you will learn 20 different ways Nigerians are using to make money on Instagram in 2025.

Let’s go in.

1. Make Money on Instagram with Sponsored Posts

What Sponsored Posts Are

Sponsored posts on Instagram are when a brand or company pays you to create content featuring their products or services.

This content can be in the form of images, videos, or even Instagram stories. Essentially, it’s a way for companies to advertise their products to your followers, and you earn money for promoting them.

If you want to make money on Instagram in Nigeria, sponsored posts are one of the best and most direct ways to do it.

As an influencer or content creator, brands will pay you to showcase their products to your audience.

The more engaged your followers are, the higher your chances of getting sponsored posts, as brands want to reach people who are likely to take action, like making a purchase or visiting a website.

Sponsored posts are a common form of Instagram monetisation in Nigeria, where influencers can earn by promoting everything from beauty products to tech gadgets, food, and lifestyle items.

Real-Life Case Study of an Influencer in Nigeria Making Money Through Sponsored Posts

Let’s take Chika Nwosu, a lifestyle influencer from Lagos, as an example

Chika started posting about her daily life, travel experiences, and fashion tips, slowly gaining a following of over 70,000 people. As her engagement grew, brands began reaching out to her for sponsored posts.

One of her biggest collaborations was with Jumia Nigeria, where she was paid to create a series of posts showcasing Jumia’s seasonal sales.

Chika shared pictures of herself unboxing and reviewing some of the items she bought on the platform. The posts got significant engagement, and Chika earned a decent amount from that single campaign. This shows how Instagram sponsored posts in Nigeria can lead to a consistent income stream for influencers.

Similarly, Oluwaseun Akintoye, a tech influencer based in Abuja, partnered with Infinix to create a series of sponsored posts about their latest phone release.

Through a combination of product reviews, unboxing videos, and tech tips, Oluwaseun was able to earn money while simultaneously helping the brand reach tech enthusiasts in Nigeria.

These examples show how Instagram income in Nigeria can come from partnering with big brands. The key is to build a loyal, engaged following and to align with brands whose products or services resonate with your audience.

Tips for Beginners to Start Securing Sponsored Posts

If you’re wondering how to monetise Instagram in Nigeria and start earning from sponsored posts, here’s how you can get started:

1. Build a Strong and Engaged Audience

First, focus on building your audience. This means consistently posting content that your target followers will love. Whether it’s fashion, beauty, lifestyle, or fitness, find your niche and stick with it. Brands look for influencers with engaged followers, not just large numbers. Instagram business in Nigeria is about connecting with people who care about what you have to say.

2. Focus on High-Quality Content

The quality of your posts matters a lot. Take professional photos, write captivating captions, and engage with your audience regularly. High-quality content is attractive to brands because it reflects well on their products when shared with your audience.

3. Reach Out to Brands

Don’t wait for brands to come to you. Start reaching out to companies that align with your niche. Send a polite message or email offering your services for sponsored posts. Make sure to include your media kit (a document showing your follower count, engagement rate, and past collaborations if any).

4. Use Influencer Marketing Platforms

There are several platforms in Nigeria where influencers can connect with brands. Websites like Influence.co or Glamcorner offer great opportunities for influencers to find brand deals. These platforms help streamline the process of connecting influencers with companies looking to run Instagram influencer campaigns in Nigeria.

5. Be Professional and Transparent

When working with brands, always be transparent about your rates and the deliverables you offer. Make sure to follow any guidelines provided by the company and deliver the content on time. Transparency helps build trust with the brand and increases your chances of landing more sponsored posts in the future.

6. Set Your Rate

As you gain experience with sponsored posts, determine your rates. Charges vary depending on factors like your audience size, engagement, and the complexity of the post. If you’re just starting, it’s okay to begin with lower rates, but as your influence grows, you can increase your fees.

7. Track Your Success and Grow

Measure how well your posts perform. Track engagement, likes, comments, shares, and how much traffic or sales your posts generate for the brands. This information is crucial when negotiating future deals, as it shows brands the impact of your content.

Also Read: 18 Ways to Make Money on WhatsApp in Nigeria in 2025 (With 18 Real-Life Case Studies)

2. Make Money on Instagram with Affiliate Marketing

Explanation of Affiliate Marketing

Affiliate marketing is a way to earn money by promoting products or services that belong to other companies.

If someone buys the product through a link you share, you earn a commission. On Instagram, affiliate marketing usually works when influencers share special links or promo codes with their followers.

When their followers use those links or codes to make a purchase, the influencer earns a percentage of the sale.

To make money on Instagram in Nigeria, affiliate marketing is a popular and effective way to start earning.

It allows you to monetise your Instagram account without having to create your own products. Instead, you promote other people’s products and get paid when your audience makes a purchase through your unique affiliate link.

This is a great form of Instagram monetisation in Nigeria that requires no upfront costs.

Real-Life Case Study of a Nigerian Blogger Making Money via Affiliate Marketing

Meet Ngozi Ibe, a Nigerian lifestyle blogger based in Lagos.

Ngozi started her blog and Instagram page by sharing personal experiences, fashion tips, and beauty advice.

She partnered with several brands, including Jumia Nigeria and Konga, to promote their products through affiliate marketing.

Ngozi would post photos of herself wearing clothing from Jumia or using Konga-linked items, and in each post, she included an affiliate link.

Whenever one of her followers clicked the link and made a purchase, she earned a commission.

For example, during one of her campaigns, Ngozi promoted Jumia’s 12.12 sales by sharing a post about discounts on beauty products.

Thanks to her dedicated followers, many people clicked her link and purchased, which resulted in Ngozi earning a significant commission.

Similarly, Uche Madu, a Nigerian tech influencer, promoted Tecno smartphones using affiliate links.

By sharing reviews and tutorials, Uche’s followers trusted his recommendations, leading to successful sales through his links. Uche’s story shows how you can earn money on Instagram in Nigeria with affiliate marketing, especially in a tech-savvy niche.

These examples show how Instagram earnings in Nigeria can grow through affiliate marketing partnerships with local and international brands. The key is building trust with your followers and providing honest recommendations.

How to Get Started: Platforms to Join, Setting Up Affiliate Links

To get started with affiliate marketing and monetise Instagram in Nigeria, follow these steps:

1. Choose the Right Affiliate Programs

Select affiliate programs that align with your niche and audience. You don’t want to promote products that don’t fit your brand or the interests of your followers. Some great affiliate programs for Nigerian influencers include:

• Jumia Affiliate Program in Nigeria: Jumia offers a wide range of products, from electronics to fashion. It’s easy to join, and they provide custom links for affiliates. 
• Konga Affiliate Program in Nigeria: Konga also runs an affiliate program where you can promote their products and earn commissions on sales generated from your links. 
• Amazon Associates: Though it’s international, Amazon’s affiliate program is available in Nigeria. You can promote a variety of products that suit your Instagram content. 
• Affiliate Networks like ShareASale and Commission Junction: These platforms connect influencers with a wide range of brands that offer affiliate programs. 

2. Set Up Your Instagram Affiliate Links

Once you’ve joined an affiliate program, you’ll receive a unique affiliate link for each product you choose to promote. Here’s how to share them:

• Link in Bio: If you want to promote products in your posts, but Instagram doesn’t allow clickable links in captions, add the link to your bio. You can use a tool like Linktree to have multiple links available in your bio, making it easier for your followers to click on. 
• Instagram Stories: If you have more than 10,000 followers, you can add swipe-up links to your Instagram stories, making it even easier for your followers to buy the products you’re promoting. 
• In Your Posts: In your captions, make sure to clearly explain what the product is and why your followers should buy it. Add the affiliate link and use call-to-actions like “click the link in bio” or “swipe up to shop.” 

3. Promote Products That Match Your Brand

To succeed in Instagram affiliate marketing in Nigeria, always promote products that align with your personal brand. For instance, if you’re a fashion influencer, share clothing or accessory recommendations. If you’re into tech, promote gadgets or mobile phones.

Your audience follows you because they trust your opinion. If you promote products that they feel align with your values or interests, they’ll be more likely to click your affiliate links and make purchases.

4. Track Your Performance

To understand which affiliate links are performing well, most affiliate programs give you access to a dashboard where you can see how many clicks, conversions, and sales your links are generating. This information is valuable for figuring out what type of content works best for your audience.

5. Disclose Affiliate Links

Always be transparent with your followers. It’s a good practice (and often a legal requirement) to let your audience know when you’re sharing affiliate links. You can include a simple phrase in your captions like “This is an affiliate link, and I may earn a small commission if you make a purchase.”

Also Read: 20 Ways to Make Money on Facebook in Nigeria (Monetise Facebook With 20 Real-Life Case Studies)

3. Make Money on Instagram by Selling Your Own Products/Services

Selling your own products or services is a powerful way to make money on Instagram in Nigeria.

Instead of promoting someone else’s products like in affiliate marketing, you sell your own items directly to your followers.

It can be clothing, beauty products, or even digital items like e-books, Instagram provides a platform for businesses of all sizes to reach millions of potential customers.

When you monetise Instagram in Nigeria by selling your own products, you can tap into a global market and showcase your offerings through eye-catching photos, videos, and Instagram stories.

With tools like Instagram Shop, you can create an online store directly within your Instagram profile, making it easier for followers to browse and purchase your products.

Instagram’s Shop features make it easy for anyone to launch their own Instagram business in Nigeria and begin selling, whether you’re offering physical goods, digital products, or services.

Real-Life Case Study of a Nigerian Entrepreneur Using Instagram to Sell Fashion Products

Take Oluwaseun Adebayo, a fashion entrepreneur in Lagos, as an example.

Oluwaseun started a small online clothing business, Seun Styles, which sells trendy outfits.

She used Instagram as her primary sales platform, posting pictures of herself modeling her designs. As her follower count grew, she started using Instagram’s Shop feature to make it easier for customers to browse and purchase from her collection.

Oluwaseun also took advantage of Instagram advertising in Nigeria to run targeted ads, reaching potential customers in different parts of Nigeria.

She combined organic posts with paid ads, which resulted in a steady flow of orders and helped her grow her business.

Today, Seun Styles has over 30,000 followers, and Instagram income in Nigeria from product sales has made Oluwaseun’s business one of the most successful Instagram-based fashion businesses in Lagos.

She’s also expanded into offering custom-designed accessories, which further boosted her Instagram earnings in Nigeria.

Similarly, Adaeze Nwosu, a beauty entrepreneur in Abuja, successfully uses Instagram to sell her skincare line, Ada’s Glow, by posting before-and-after photos of customers who use her products.

Adaeze focuses on building trust with her followers by sharing genuine testimonials and showcasing the benefits of her products.

Through Instagram’s Instagram Shop, Adaeze makes it easy for her followers to purchase directly from her Instagram page.

These examples show how Nigerian entrepreneurs can build successful businesses using Instagram to sell their products and services.

How to Make Money on Instagram by Selling Your Own Products/Services

Getting started with selling your own products on Instagram can be simple and highly rewarding. Here’s a step-by-step guide to help you earn money on Instagram in Nigeria:

1. Set Up Your Instagram Business Account

If you haven’t already, switch your account to a business account. This gives you access to Instagram’s business features, including Instagram Shop, insights, and advertising options. Having a business account helps you look more professional and gives your followers confidence in your brand.

2. Create an Instagram Shop

Instagram Shop is a great tool for Instagram monetisation in Nigeria. It allows you to create an online store directly on your Instagram profile. To set it up:

• Go to your Instagram profile, tap on the three lines (menu), and select Settings. 
• Click on Business and then Shopping to get started. 
• Connect your Instagram account to a Facebook Shop (which you’ll need for selling on Instagram). 
• Upload your product catalog through Facebook or third-party platforms like Shopify or BigCommerce. 

Once set up, you can start tagging your products in your posts and stories. This allows your followers to tap on product images and buy directly from Instagram.

3. Post High-Quality Content

The key to selling on Instagram is creating eye-catching content. Post high-quality photos and videos of your products in use. Make sure your posts showcase your products in the best light, using natural lighting and clear, detailed shots. Don’t forget to write compelling captions that highlight the benefits of your products and include your Instagram Shop features in Nigeria.

4. Use Instagram Stories and Highlights

Instagram Stories and Highlights are powerful tools to drive engagement and sales. You can use Stories to showcase behind-the-scenes looks at your business, share customer testimonials, or promote limited-time discounts. You can save important Stories in your Highlights to keep them visible on your profile for longer.

5. Engage with Your Audience

Engagement is critical when you’re trying to sell on Instagram. Respond to comments, messages, and mentions promptly. Building a relationship with your followers makes them more likely to trust your brand and make a purchase. You can also run polls and quizzes in your stories to keep your audience engaged.

6. Run Instagram Ads to Boost Sales

Instagram offers paid ads that can help you reach a larger audience. Use Instagram’s targeting options to reach users who might be interested in your products. This is especially useful for promoting seasonal sales or new product launches. With the right ad strategy, you can effectively grow your Instagram business in Nigeria and Instagram income in Nigeria.

7. Collaborate with Influencers

You can also work with influencers in your niche to promote your products. Influencers can help introduce your brand to a wider audience and encourage their followers to check out your Instagram Shop in Nigeria. Just make sure to collaborate with influencers whose audience aligns with your target market.

8. Analyze Your Performance

Track your sales, engagement, and other metrics to see how well your Instagram Shop is performing. Instagram provides insights that can help you understand which posts and products are getting the most attention. Use this data to adjust your strategy and focus on what works best.

Also Read: 15 Ways to Make Money on TikTok in Nigeria (Monetise TikTok With 15 Real-Life Case Studies)

4. Make Money on Instagram through Instagram’s Affiliate Program

Explanation of Instagram’s Native Affiliate Feature

Instagram’s native affiliate program allows users to earn money by promoting and selling products directly on the platform through affiliate links.

This feature lets you share product recommendations, and if someone buys the product through your affiliate link, you earn a commission.

Unlike traditional affiliate marketing, where you may need a website or blog, Instagram’s affiliate program allows you to earn money directly through your posts, stories, and reels.

This program is a fantastic way to monetise Instagram in Nigeria. You don’t need to create your own products or manage customer service; you simply promote products and earn a percentage of each sale made through your link.

This makes it a convenient and passive way to earn monthly income in Nigeria without much investment upfront.

The program is designed to simplify Instagram affiliate marketing in Nigeria, allowing creators and influencers to make money by promoting products they love and trust, all within the app.

Real-Life Case Study: A Nigerian Influencer Using Instagram’s Affiliate Program to Earn Money

Let’s take Chiamaka Okafor, a fashion and beauty influencer based in Lagos.

Chiamaka used to promote beauty products through sponsored posts, but she recently discovered Instagram’s affiliate program.

She joined the program and started promoting beauty products like skincare, makeup, and hair products directly in her Instagram stories and posts.

Chiamaka partnered with brands like Sephora Nigeria and L’Oréal Nigeria, sharing affiliate links in her posts.

One of her most successful campaigns was promoting a new skincare line.

Every time a follower clicked her affiliate link and purchased the product, she earned a commission. Within just a few weeks, she was earning significant Instagram earnings in Nigeria.

Her success shows how effective the Instagram affiliate program in Nigeria can be for influencers.

By simply sharing her honest recommendations in her stories and posts, Chiamaka was able to earn money on Instagram in Nigeria without the need for a complex website or complicated setups.

Similarly, Ayodeji Oluwaseun, a fitness coach in Abuja, began promoting health supplements through Instagram’s affiliate program.

After sharing posts about his personal experience with the supplements, his followers started purchasing using his affiliate links. As a result, Ayodeji’s passive income through Instagram grew, and he was able to focus more on providing value to his audience.

How to Make Money with Instagram’s Affiliate Program: Steps to Enable the Affiliate Feature on Instagram

To monetise Instagram in Nigeria using Instagram’s affiliate program, here’s a simple guide to get started:

1. Check If You’re Eligible

Instagram’s affiliate program is available to creators who meet certain requirements, such as a certain number of followers and engagement. You need to have a business or creator account to access this feature.

To check eligibility, go to your Instagram profile, tap on the three lines (menu), and head to Settings. Under Business, you should see an option for Affiliate if you’re eligible.

2. Join the Instagram Affiliate Program

If you’re eligible, here’s how to join:

• Open Settings on Instagram. 
• Go to Business and then Affiliate. 
• Tap Sign Up and follow the steps to connect with approved brands and products. 

Once you’ve joined, Instagram will allow you to start promoting approved products by sharing affiliate links directly in your posts, stories, and reels.

3. Choose Products to Promote

Next, select the products you want to promote. Instagram allows you to browse through a catalog of brands that are part of the affiliate program. Choose products that match your niche and appeal to your audience. For example, if you’re in the beauty niche, you can promote makeup, skincare, and hair care products.

4. Start Sharing Affiliate Links

Once you’ve selected the products, you can start sharing them in your posts. You can add affiliate links to:

• Instagram Posts: In your caption, simply mention the product and include the link. Make sure to mention the benefits of the product. 
• Instagram Stories: Use the “Swipe Up” feature to add your affiliate link in your stories. If you don’t have 10,000 followers, you can still add links through Instagram stickers. 
• Reels: For a more engaging way to promote products, create fun, creative videos with your affiliate links in the caption. 

5. Track Your Performance

Instagram provides insights into how well your affiliate links are performing. You can track how many clicks and purchases are made through your link. This will help you understand which products your followers are most interested in and improve your future affiliate marketing strategy.

6. Be Transparent with Your Audience

It’s important to be honest and transparent when using affiliate links. Let your followers know when you’re using affiliate links by adding a simple note like “This is an affiliate link, and I may earn a small commission if you make a purchase.” Transparency builds trust with your audience, making them more likely to support your affiliate efforts.

Also Read: 16 Ways to Make Money on YouTube in Nigeria (Monetise YouTube With 16 Real-Life Case Studies)

5. Make Money on Instagram by Setting Up an Instagram Shop

Explanation of Instagram Shop and How It Works

Instagram Shop is a built-in feature that allows businesses to sell products directly on Instagram.

With Instagram Shop, you can set up an online store within your Instagram profile, making it easier for your followers to browse and purchase your products without leaving the app.

When you monetise Instagram in Nigeria, Instagram Shop features provide a great way to display and sell your products in a visually appealing and user-friendly way.

You can add product tags to your posts, stories, and reels, which make it simple for customers to click on the product and buy directly from Instagram.

Instagram Shop works by linking your Instagram profile to an e-commerce platform like Shopify or BigCommerce.

This allows you to manage your products and orders easily, while Instagram handles the customer interaction and checkout process.

Setting up an Instagram shop in Nigeria means you can tap into Instagram’s massive user base, offering your products to a broad audience while maintaining an easy and direct purchasing experience for your customers.

Real-Life Case Study of a Local Nigerian Business Using Instagram Shop to Sell Products

Let’s take Titi Bello, a Nigerian entrepreneur who owns a business called Bello Accessories, as an example.

Titi designs and sells handmade jewelry, including earrings, necklaces, and bracelets. Initially, Titi relied on traditional word-of-mouth and in-person sales, but she decided to take her business online through Instagram.

Titi set up an Instagram shop in Nigeria by connecting her Instagram business account to her Shopify store.

She started by posting high-quality photos of her jewelry, tagging each product in her posts and stories. With each post, she included the product price and the option for her followers to click and buy directly from Instagram.

Titi’s Instagram income grew significantly as she began attracting new customers through Instagram’s vast reach.

By using Instagram shop features, she was able to manage all her orders, update product listings, and promote her products seamlessly.

As a result, Titi was able to earn money on Instagram in Nigeria, turning her side hustle into a thriving business.

Similarly, Chima Onyeka, a local fashion brand owner in Ibadan, also found success using Instagram Shop.

Chima sells custom-made t-shirts and streetwear. He started by showcasing his products through posts and stories, tagging his products using Instagram’s built-in shopping feature.

The convenience of Instagram monetisation in Nigeria allowed his followers to purchase directly from his Instagram page, making the buying process smooth and quick.

How to Make Money with Instagram Shop: How to Set Up and optimise Your Instagram Shop

If you want to make money on Instagram in Nigeria by setting up your own Instagram shop, here’s a step-by-step guide to help you get started:

1. Switch to a Business or Creator Account

To set up Instagram Shop in Nigeria, you first need to switch your account to a Business or Creator account. This is essential for accessing all the features you need to sell products, such as the ability to add product tags and manage orders.

2. Set Up a Facebook Shop

Instagram’s shopping feature is integrated with Facebook, so you’ll need a Facebook Business page to set up your shop. Go to your Facebook Business Manager and create a Facebook shop. Once your Facebook shop is set up, you can link it to your Instagram account.

3. Connect Your E-Commerce Platform

Instagram Shop allows you to connect to e-commerce platforms like Shopify, BigCommerce, or WooCommerce. These platforms help you upload your product catalog and manage sales. Choose the platform that works best for your business, and integrate it with your Instagram business account.

4. Upload Your Products

Once your shop is set up, you can start adding products. Each product will have an image, price, and description. You can also categorize your products to make it easier for your followers to browse. This is where you can make your products shine — high-quality images and clear descriptions help increase conversions.

5. Tag Products in Your Posts

When you post content on Instagram, you can tag your products directly in the image or video. This allows followers to click on the tagged product, view details, and make a purchase without leaving Instagram. You can also tag products in your Instagram Stories by using the product sticker.

6. Use Instagram Ads to Promote Your Shop

To reach more potential customers, you can run ads that feature your products. When you run Instagram ads in Nigeria, you can target specific audiences based on interests, location, and behavior.

Instagram ads are a great way to drive traffic to your Instagram shop and boost sales.

7. optimise Your Product Listings

Ensure your product listings are always up to date. Add new products, remove out-of-stock items, and update descriptions and pricing as needed. Keep your shop organized and easy to navigate by creating different categories for your products.

8. Engage with Your Audience

Use Instagram’s interactive features like polls, quizzes, and questions in Stories to engage with your followers. The more you engage with your audience, the more likely they are to trust your brand and purchase from your Instagram business in Nigeria. Regularly respond to comments, direct messages, and inquiries to provide excellent customer service.

9. Track Your Performance

Use Instagram Insights to track your shop’s performance. Instagram provides data on how well your products are selling, how many people are clicking on your product tags, and which products are getting the most attention. Use this data to refine your marketing strategy and optimise your sales approach.

Also Read: How to Start and Make Money with CPA Marketing in Nigeria in 2025

6. Make Money on Instagram with Brand Partnerships

Explanation of Brand Partnerships

A brand partnership on Instagram is when a business or company collaborates with an influencer to promote its products or services.

Unlike sponsored posts where a brand pays for a one-time promotion, brand partnerships are often long-term relationships.

In these partnerships, influencers regularly feature the brand in their posts, stories, and other content, creating ongoing exposure for the business.

In return, the influencer receives compensation, which can be in the form of money, products, or other perks.

To make money on Instagram in Nigeria, brand partnerships offer a consistent way to earn.

As an influencer, you can create valuable content for the brand, share it with your audience, and be compensated over time.

This is a great way to monetise Instagram in Nigeria because it not only brings in steady income but also strengthens your relationship with brands, leading to more opportunities in the future.

Real-Life Case Study of a Nigerian Influencer Running Long-Term Partnerships with Brands

Let’s take Olamide Ogunleye, a beauty influencer based in Lagos, as an example.

Olamide has built her Instagram page around beauty tutorials, skincare tips, and makeup reviews.

Over time, she attracted the attention of several local beauty brands, leading to long-term Instagram brand partnerships in Nigeria.

One of Olamide’s most successful collaborations was with a popular Nigerian cosmetics brand. Olamide worked with this brand for over a year, regularly featuring their makeup products in her posts and stories. She created makeup tutorials, product reviews, and behind-the-scenes content for the brand. In return, the brand paid Olamide a fixed monthly fee and gave her free products to feature.

This long-term partnership not only brought steady Instagram earnings in Nigeria for Olamide but also allowed her to become a trusted face for the brand.

Her audience valued her honest recommendations, and as a result, House of Tara saw increased engagement and product sales, thanks to Olamide’s influence.

Similarly, Ayo Balogun, a tech influencer based in Abuja, entered into a long-term partnership with a smartphone company in Nigeria.

Ayo consistently posted about the company’s latest gadgets, sharing product reviews and how-to guides.

Samsung supported Ayo’s content creation, and in return, Ayo earned a monthly income and increased exposure for his personal brand.

His followers trusted his insights into tech products, and his continued partnership with the company elevated his credibility and Instagram income.

How to Make Money with Brand Partnerships: Building Relationships with Brands and Negotiating Deals

1. Build Your Brand and Audience

Before reaching out to brands, you need to focus on building your audience and creating high-quality content. Brands are more likely to partner with influencers who have an engaged and loyal following. Make sure your content resonates with your audience, and engage with them regularly through comments, polls, and direct messages.

The key to building an Instagram business in Nigeria is to stay consistent and authentic. Post content that aligns with your niche and interests, whether it’s fashion, beauty, fitness, or tech. The more you engage with your audience, the more attractive you become to brands looking for a genuine partnership.

2. Find Brands That Align with Your Niche

When looking for brand partnerships, it’s crucial to choose brands that align with your content and audience. For example, if you’re a fitness influencer, collaborate with brands in the fitness or wellness industry. If you’re a fashion influencer, work with clothing or accessory brands. Promoting products that resonate with your audience will result in higher engagement and trust, which is essential for a successful Instagram brand partnership in Nigeria.

3. Reach Out to Brands

Don’t wait for brands to come to you. Take the initiative and reach out to companies that align with your niche. Write a professional pitch email or message on Instagram, explaining who you are, why you like their products, and how you think you can promote their brand to your audience. Include your media kit, which should showcase your follower count, engagement rate, and examples of previous collaborations.

4. Negotiate the Terms of the Partnership

When you’ve secured interest from a brand, it’s time to negotiate the terms of the partnership. This may include:

• How much you will be paid: Determine your rates based on your audience size, engagement, and the type of content you will create (posts, stories, videos). 
• The length of the partnership: Some brands prefer one-off collaborations, while others may want a long-term partnership. 
• Content expectations: Ensure you understand how often the brand wants you to post and any specific requirements for the content. 

Don’t be afraid to ask for what you’re worth. If the brand sees the value you bring to their marketing efforts, they’ll be more willing to negotiate a fair deal. The more experience you gain with brand partnerships, the better you will become at negotiating deals for Instagram monetisation in Nigeria.

5. Deliver High-Quality Content

Once the deal is made, focus on delivering the best possible content for the brand. Keep your posts authentic and true to your personal style. Your audience trusts your opinion, so it’s important to remain transparent and honest in your recommendations. High-quality, engaging content will help you build a long-term relationship with the brand, leading to more partnerships in the future.

6. Track and Measure Your Success

After each campaign, track the results of your posts. See how much engagement you received, how many people clicked the links, and if the brand saw an increase in sales. Use this data to show brands the impact of your work, which can lead to higher-paying and longer partnerships in the future.

Also Read: How to Apply for Google AdSense in Nigeria (Monetise Your Website in 2025)

7. Make Money on Instagram by Selling Digital Products

Selling digital products is an excellent way to make money on Instagram in Nigeria.

Digital products are items you can sell online without the need for physical inventory. These can include eBooks, online courses, templates, photography presets, digital art, music, and even printable planners.

Digital products are easy to sell because once created, they can be replicated and sold an unlimited number of times.

This makes them a perfect option for Instagram users who want to monetise Instagram in Nigeria without the complexities of handling physical products.

With Instagram’s Instagram Shop features in Nigeria, you can showcase and sell your digital products directly on your profile, allowing followers to browse and purchase with ease.

Selling digital products on Instagram provides an opportunity for consistent Instagram income in Nigeria as you can continually earn from the same products without restocking.

It’s a scalable and low-cost way to turn your Instagram account into a source of passive income.

Real-Life Case Study of a Nigerian Content Creator Selling Digital Products

Let’s look at Chinedu Okoro, a Nigerian photographer based in Lagos.

Chinedu wanted to make extra income from his Instagram account, so he started selling his custom-made photography presets. These are digital filters used to enhance photos.

He uploaded a few before-and-after shots of his photos, showing the dramatic effect his presets could have on images.

Chinedu set up his Instagram business in Nigeria by linking his Instagram account to his Shopify account, where he sold his presets.

He regularly posted content on Instagram, tagging his presets in each post and linking to his online store. Within a few months, Chinedu’s Instagram earnings in Nigeria grew as he started to get consistent sales from his followers.

Similarly, Ifunanya Nwachukwu, a Nigerian lifestyle coach in Abuja, created an online course teaching women how to improve their self-confidence and personal growth.

Ifunanya promoted the course on Instagram by sharing snippets of the lessons and testimonials from previous students.

She used Instagram Stories, posts, and even live sessions to talk about the course, which drove interest and sales.

Instagram monetisation in Nigeria became a significant part of her income, as she continued to sell her course to an ever-growing audience.

How to Make Money with Selling Digital Products

To earn money on Instagram in Nigeria through digital products, follow these steps:

1. Create Your Digital Products

Before you can start selling, you need to create your digital product. Here are a few examples of what you can create:

• eBooks: If you have knowledge in a particular area (e.g., beauty tips, business strategies, fitness), you can write and sell eBooks on Instagram. 
• Online Courses: Teach a skill, like photography, cooking, or business management, through video lessons and sell them to your followers. 
• Photography Presets: If you’re a photographer, you can create and sell photo editing presets that your audience can use to improve their photos. 
• Printables: Create downloadable and printable items such as planners, calendars, or worksheets. 

2. Use Tools for Creating Your Digital Products

There are several tools available to help you create high-quality digital products:

• Canva: For designing templates, eBooks, printables, and social media posts. 
• Teachable or Udemy: For creating and selling online courses. 
• Lightroom: If you’re creating photography presets, Lightroom is a great tool for editing photos and creating presets. 
• Google Docs or Microsoft Word: For writing and formatting eBooks or guides. 

3. Set Up Your Instagram Business Account

If you don’t already have a business account, switch to one to access Instagram’s business features. A business account allows you to:

• Add Instagram Shop features in Nigeria to your profile. 
• Track insights on how your posts and products are performing. 
• Add links to your digital products directly in your posts and stories. 

4. Link Your Instagram to an E-Commerce Platform

To make the process of selling seamless, link your Instagram account to an e-commerce platform like Shopify, BigCommerce, or Etsy. These platforms allow you to manage your products and handle payments. Once you’ve uploaded your digital products, you can start linking them in your Instagram posts or stories.

• Shopify: If you’re selling multiple digital products, Shopify is an excellent platform to set up your store and link it to Instagram. 
• Etsy: For creators selling digital downloads, Etsy is a popular marketplace that integrates with Instagram to help you sell. 

5. Showcase Your Digital Products on Instagram

Now that you have your digital products set up, it’s time to start promoting them. Here are some ways to do that:

• Instagram Posts: Share posts about your products, such as images or graphics, and include details about how your followers can buy them. Use relevant hashtags to reach a larger audience (e.g., #digitalproducts, #eBooks, #photographypresets). 
• Instagram Stories: Use Instagram Stories to offer sneak peeks of your digital products. You can add direct links to your Instagram shop or to the e-commerce platform where you sell. 
• Instagram Reels: Create short, engaging videos that show your product in action. For example, if you’re selling an online course, create a short Reel showing snippets of your lessons or testimonials from past students. 

6. Promote Your Digital Products with Ads

Instagram ads are an effective way to get your digital products in front of a wider audience. You can run Instagram advertising in Nigeria targeting users based on their interests, location, or behavior. Set up a campaign for your digital product and drive traffic to your Instagram shop or your external e-commerce platform.

7. Engage with Your Followers

Engagement is key to boosting sales. Respond to comments, messages, and feedback from your followers. Create polls, ask for opinions, or run contests to keep your followers engaged with your products. The more interaction you have with your audience, the more likely they are to trust you and buy your digital products.

8. Track Your Sales and Adjust

Use Instagram Insights or your e-commerce platform’s analytics to track how well your digital products are selling. Look at which products are getting the most clicks, likes, and purchases, and adjust your strategy accordingly. If a particular product isn’t selling, consider revising the way you present it or offering a discount.

Also Read 20 Ways to Make Money in Real Estate in Nigeria in 2025

8. Make Money on Instagram with Paid Shoutouts

Explanation of Paid Shoutouts and Why They Work

Paid shoutouts on Instagram are when someone with a large following promotes another person’s account, product, or service for a fee.

Essentially, it’s a way to give exposure to a business or individual by sharing their profile or product with your followers. This is commonly done through posts, stories, or reels.

If you have a significant following on Instagram, you can make money on Instagram in Nigeria by offering paid shoutouts to brands or individuals who want to get in front of your audience.

The more engaged and relevant your followers are to the brand or service being promoted, the more effective your shoutout will be, which results in more income for you.

Paid shoutouts are a form of Instagram monetisation in Nigeria and are especially beneficial for those who have built a loyal following and want to leverage that for extra income.

Paid shoutouts work because Instagram is a visual platform where recommendations and endorsements are powerful. Followers often trust the content creators they follow, making shoutouts a highly effective form of advertising.

Real-Life Case Study of a Nigerian Influencer Using Their Large Instagram Following to Offer Paid Shoutouts

Let’s take Temidayo Adebayo, a Nigerian lifestyle influencer from Lagos, as an example.

Temidayo started by sharing her daily experiences, fashion tips, and life advice on Instagram.

As her follower count grew to over 100,000, she realized that her audience trusted her opinions and recommendations. Brands began reaching out to her for paid shoutouts to promote their products.

One of her biggest success stories was when an e-commerce site in Nigeria approached her to promote their online shopping platform.

Instead of simply posting a sponsored ad, Temidayo offered a paid shoutout to the e-commerce site’s Instagram account, introducing her followers to the brand and encouraging them to check out the store.

In return, Temidayo earned a handsome fee for each shoutout, which became a recurring revenue stream for her.

This helped her to earn money on Instagram in Nigeria through Instagram sponsored posts in Nigeria and shoutouts.

Similarly, Chioma Okafor, a beauty influencer from Abuja, used her large Instagram following to offer paid shoutouts to smaller beauty brands looking for exposure.

By featuring their products in her posts and tagging their Instagram accounts, she was able to provide them with valuable visibility.

Chioma’s shoutouts helped these brands gain new followers and increase sales, while she earned income through each shoutout.

Her ability to monetise Instagram in Nigeria by selling exposure to local businesses showcases how effective paid shoutouts can be when managed properly.

How to Price and Promote Your Paid Shoutout Services

If you want to monetise Instagram in Nigeria by offering paid shoutouts, here’s a step-by-step guide to get started:

1. Build a Strong, Engaged Following

Before you can start offering paid shoutouts on Instagram in Nigeria, you need to grow your Instagram following and ensure that your audience is engaged. Focus on posting high-quality content that resonates with your followers and encourages them to interact with your posts. Engage with your audience regularly by responding to comments, messages, and reposting user-generated content.

Brands are more likely to pay for shoutouts if they see that your audience is not only large but also actively engaged. Make sure your followers are relevant to the niche or industry you’re working with.

2. Set Your Pricing

Pricing for paid shoutouts varies depending on the size and engagement of your audience. As a general rule, the more followers you have, the more you can charge. However, pricing isn’t only about follower count. If your followers are highly engaged, you can command higher rates even with a smaller following.

To determine your pricing:

• Research other influencers in your niche with a similar audience size. 
• Start with a lower price to attract your first clients and gradually increase your rates as your reputation grows. 
• Consider charging more for shoutouts that require more work, like creating custom content or promoting the product for a longer period. 

3. Create a Shoutout Media Kit

A media kit is a document or portfolio that you send to potential clients, showcasing your stats, audience demographics, and previous collaborations. A professional media kit helps you present your Instagram business in Nigeria as a serious service. Include:

• Your follower count and engagement rate. 
• A brief description of your audience’s interests and demographics. 
• Examples of past shoutouts or collaborations. 
• Pricing details for different shoutout options. 

Having a clear and detailed media kit makes it easier to sell your paid shoutout services to brands.

4. Reach Out to Brands

Don’t wait for brands to come to you — proactively reach out to businesses that align with your Instagram content. Craft a professional email or message introducing yourself, your audience, and the benefits of partnering with you for shoutouts. Be clear about what you offer, whether it’s a single post, multiple stories, or even a long-term partnership.

You can also use platforms like Influence.co or Glamcorner, which connect influencers with brands seeking paid shoutouts. This can help you secure paid collaborations and Instagram brand partnerships in Nigeria.

5. Promote Your Shoutout Services

Let your followers know that you offer paid shoutouts. You can do this by creating posts or stories explaining how businesses can reach out to you for shoutouts. Be transparent about your pricing and the value you bring to brands. If you’ve had successful shoutouts in the past, share the results to show potential clients the impact you can make.

You can also share testimonials or screenshots of successful partnerships to boost credibility.

6. Deliver High-Quality Content

When creating shoutouts for brands, always ensure that the content aligns with your personal brand and is presented professionally. Brands value authenticity, so make sure your shoutouts fit seamlessly into your usual content. The better the content, the more likely the brand will return for more shoutouts in the future.

7. Track and Improve Your Shoutout Performance

After each shoutout, track how well the brand’s content performs. Monitor metrics like engagement, follower growth, and website traffic. This will help you understand what works and improve your future shoutouts. Sharing this data with brands after a successful campaign can increase your chances of securing more paid shoutouts.

Also Read 11 Highest Paying Tech Careers In Nigeria In 2025

9. Make Money on Instagram with Influencer Marketing

Explanation of Influencer Marketing for Businesses and Individuals

Influencer marketing on Instagram involves businesses partnering with influencers to promote their products or services.

An influencer is someone who has built a large and engaged following on Instagram. Businesses work with influencers to reach a wider audience, gain more exposure, and drive sales. In return, influencers are paid for their promotional content, either with money, free products, or other incentives.

To make money on Instagram in Nigeria, influencers can leverage their platforms to promote products, services, or brands that align with their niche.

Influencer marketing works because followers trust the opinions of influencers they follow.

Real-Life Case Study of a Nigerian Brand Leveraging an Influencer Marketing Campaign

Let’s look at Sarah Ogundele, a Nigerian beauty influencer based in Lagos.

Sarah built a solid following of 150,000 followers by sharing beauty tutorials, skincare routines, and makeup tips.

Over time, brands in the beauty industry started approaching her for influencer marketing campaigns.

One of Sarah’s most successful partnerships was with Cosmetics and beauty brand in Nigeria.

They collaborated on a campaign where Sarah showcased their latest makeup collection. Instead of just doing a one-time post, Sarah created a series of posts, stories, and even a tutorial video on her Instagram page, demonstrating how to use the products.

The campaign was a hit, and Sarah was paid for each post she created. In return, the Cosmetic brand saw an increase in engagement, brand awareness, and sales.

Similarly, Tolu Oni, a Nigerian fitness influencer in Abuja, worked with a local health drink company to promote their product through influencer marketing.

Tolu posted daily workout routines, including the health drink in her routines, and used Instagram Stories to show how it kept her energized.

This long-term partnership helped the local health drink cmpany boost its sales in the Nigerian market while also increasing Instagram income in Nigeria for Tolu.

These case studies demonstrate how Instagram influencer campaigns in Nigeria can be highly successful for both brands and influencers. 

Tips for Both Influencers and Businesses to Make Money Through Influencer Marketing

For Influencers: How to Get Started and Make Money

1. Build a Strong and Engaged Following

To start earning from Instagram monetisation in Nigeria, you need to build a strong, engaged following. This means posting regularly, engaging with your audience through comments, likes, and stories, and consistently providing content that resonates with your niche. Focus on building trust with your followers. If your audience trusts your opinion, they will be more likely to follow your recommendations.

2. Identify Your Niche and Audience

Identify the niche you specialize in, whether it’s beauty, fitness, food, travel, or another area of interest. Brands typically look for influencers whose audience aligns with their target market. For example, a fashion brand would want to work with a fashion influencer whose followers are interested in clothing and accessories.

3. Reach Out to Brands or Join Influencer Platforms

Once you have built a good following and have established your niche, start reaching out to brands that align with your content. Alternatively, join platforms that connect influencers with brands looking for collaborations, like Influence.co, Glamcorner, or TRIBE. These platforms help you get paid for Instagram posts in Nigeria by offering paid opportunities for influencer marketing.

4. Negotiate Your Rates

As you start getting brand collaboration offers, be sure to negotiate your rates. Influencers usually charge based on their number of followers, engagement rates, and the type of content being created. For instance, a single post may cost less than a full campaign with multiple posts, stories, and video content. Don’t be afraid to ask for a fair payment based on your reach and the value you bring to the brand.

5. Create High-Quality Content for the Brand

When you collaborate with a brand, ensure the content you create is high quality and aligns with both your personal brand and the brand you’re promoting. Authenticity is key. Followers can easily tell when content feels forced or insincere. Make sure to stay true to your style and voice, even while promoting a brand.

6. Track Your Performance

After completing a brand campaign, make sure to track the results. You can track clicks, engagements, and sales using Instagram Insights or any other analytics tools provided by the brand. Sharing these metrics with the brand can help you build a long-term relationship with them and increase your rates for future collaborations.

For Businesses: How to Leverage Influencer Marketing on Instagram

1. Identify the Right Influencers

Start by identifying influencers whose audience aligns with your target market. Look for influencers who have an authentic connection with their followers and are active in your industry. Influencers with high engagement rates are more likely to convert their followers into customers.

2. Set Clear Campaign Goals

Before reaching out to an influencer, establish what you want to achieve with the campaign. Are you looking to increase brand awareness, drive traffic to your website, or boost sales of a specific product? Clear goals will help you choose the right influencer and create the best possible campaign.

3. Negotiate Fair Compensation

Once you find an influencer, negotiate fair compensation. Depending on the scope of the campaign, influencers can be paid per post, per story, or through long-term contracts. Be clear about your expectations and discuss the influencer’s fees upfront to avoid any misunderstandings.

4. Give Creative Freedom

Influencers know their audience best. Give them the creative freedom to craft the message in a way that resonates with their followers. Over-controlling the content can lead to inauthentic promotions, which will ultimately not perform well.

5. Measure the Results

Track the results of the influencer marketing campaign. Monitor how many people are engaging with the post, visiting your website, or making a purchase. This will give you insight into whether the partnership was successful and help you refine your strategy for future campaigns.

Also Read 25 Most Paid Jobs In Nigeria In 2025

10. Make Money on Instagram with Instagram Live Gifts

Explanation of Instagram’s Live Gifting Feature

Instagram Live Gifts is a feature that allows users to send virtual gifts to content creators during their live broadcasts.

Viewers can purchase “gifts” using real money, which they then send to their favorite creators as a form of support or appreciation.

These gifts are converted into Instagram earnings in Nigeria, with the content creator receiving a portion of the value in real money.

For influencers, Instagram Live gifts can become a significant source of Instagram income in Nigeria, especially if they have a large and dedicated audience.

When a user sends a gift during a live stream, they not only show their appreciation but also contribute to the creator’s income.

Real-Life Case Study of a Nigerian Influencer Earning via Live Gifts During Instagram Live Sessions

Let’s take Ademola Adebayo, a popular Nigerian music influencer from Lagos.

Ademola has a large following on Instagram, especially in the music and entertainment niche.

He regularly hosts Instagram Live sessions, where he interacts with his fans, plays live music, and discusses the latest trends in the music industry.

During these sessions, he encourages his audience to send him Instagram Live gifts as a way to show appreciation for his work.

During one of his live sessions, Ademola engaged his audience by performing a cover of a popular song and interacting with them in real-time.

As his fans joined the live session, many sent virtual gifts such as “Love” and “Diamonds”. These are Instagram gifts that are worth real money.

Another example is Nneka Obinna, a Nigerian beauty influencer in Abuja.

Nneka regularly hosts makeup tutorials and beauty Q&A sessions on Instagram Live.

Her followers are encouraged to send gifts to show support while she answers questions or demonstrates makeup techniques.

The gifts help Nneka supplement her income, giving her a steady revenue stream from her engaged audience.

By using the Instagram Live gifts feature in Nigeria, she has been able to grow her online business and boost her Instagram earnings in Nigeria.

How to Make Money with Instagram Live Gifts

1. Activate Instagram Live Gifts

Before you can start receiving gifts, you need to activate Instagram’s Live Gifts feature in Nigeria. Here’s how you can do that:

• Step 1: Ensure you have a business or creator account on Instagram. 
• Step 2: You must be over the age of 18 to receive gifts. 
• Step 3: Instagram will notify you when the Live Gifts feature is available for your account, usually based on your follower count and engagement levels. 
• Step 4: To check if you’re eligible, go to your Instagram profile settings and look for the “Creator” or “Business” section to see if the option to receive gifts is enabled. 

Once enabled, you can start receiving gifts from your followers during live sessions.

2. Create Engaging and Interactive Live Streams

The key to receiving Instagram Live gifts in Nigeria is to create engaging and interactive content that encourages your followers to send gifts. Here are some tips:

• Host interactive Q&A sessions: People love to interact with their favorite influencers. Hosting a Q&A session where you answer questions or provide advice can increase the likelihood of followers sending gifts. 
• Provide value: Whether it’s sharing tips, doing tutorials, or performing, always make sure your live sessions provide real value to your audience. 
• Engage with your audience: Respond to comments, ask questions, and interact with your followers to build a stronger connection. The more engaged your audience is, the more likely they are to send gifts. 
• Host giveaways or contests: You can create a fun contest or giveaway during your live sessions where followers can send gifts for a chance to win prizes. This encourages participation and boosts gift-sending. 

3. Promote Your Instagram Live Sessions

To get more people to join your live sessions and increase the chances of receiving gifts, you need to promote your upcoming lives. Here’s how:

• Use Instagram Stories: Share teasers of your upcoming live sessions in your stories. Use countdown stickers or polls to build excitement and anticipation. 
• Post Reminders: Regularly post about your upcoming live sessions in your feed, and include clear calls-to-action like “Join me live at 7 PM tonight!” to remind your followers. 
• Collaborate with Other Creators: Collaborating with other influencers in your niche can help increase your reach. Cross-promote each other’s live sessions to attract new audiences. 

4. Thank Your Supporters and Keep the Momentum Going

During your live stream, make sure to thank anyone who sends you gifts. Acknowledging their support makes your audience feel appreciated and more likely to continue sending gifts.

• Personalize your responses: When someone sends you a gift, call out their name and thank them personally. This creates a more intimate and supportive environment. 
• Stay consistent: To keep receiving gifts, you need to stay consistent with your live sessions. Regularly schedule live sessions to maintain your audience’s interest and continue building your revenue stream. 

5. Use Instagram Insights to Track Your Performance

Instagram provides detailed analytics on how your live sessions are performing. Use Instagram Insights to see how many gifts you’re receiving, who’s sending them, and which content is the most engaging. This will help you refine your approach and Maximise your income.

Also Read 51 Most Profitable Business Ideas in Nigeria (With Low Startup Costs) in 2025

11. Make Money on Instagram with Crowdfunding/Donations

Crowdfunding on Instagram is the process of raising money or donations directly from your followers to fund a specific cause, project, or business idea.

The beauty of crowdfunding on Instagram is that it’s not limited to entrepreneurs; anyone with a cause can use it.

For example, you might raise funds for a personal project, a charitable initiative, or even a creative business venture.

By monetising Instagram in Nigeria through crowdfunding, you can leverage your follower base to fund whatever you’re passionate about.

Real-Life Case Study of a Nigerian Entrepreneur or Charity Raising Funds Through Instagram

Let’s take Chuka Okafor, a Nigerian entrepreneur in Lagos who used Instagram for crowdfunding to support his tech startup.

Chuka had an innovative idea for a mobile app aimed at helping small businesses in Nigeria manage their inventory.

However, like many startups, he didn’t have enough capital to fund the development process.

Chuka decided to raise money by starting a crowdfunding campaign on Instagram. He used his Instagram Stories and posts to share the idea behind his app, its potential benefits to small businesses, and why he needed financial support.

Through Instagram’s donation sticker feature, he provided an easy way for his followers to contribute directly to the campaign.

Over the course of a few weeks, Chuka’s followers, many of whom were small business owners or enthusiasts in the tech field, contributed to his campaign.

By promoting his crowdfunding campaign regularly and engaging with his followers through Q&A sessions, Chuka raised the funds he needed to develop his app, which later became a success.

Another example is Ngozi Nwosu, a Nigerian charity organiser who raised funds for orphanages in Lagos.

Ngozi frequently shared stories of the children in need and how donations could help provide education and meals. She used Instagram’s crowdfunding feature to enable easy donations, and her transparent approach led to overwhelming support.

These case studies show how crowdfunding on Instagram can be used by both businesses and individuals to raise money for a wide range of causes, turning Instagram into an effective tool for Instagram monetisation in Nigeria.

How to Make Money with Crowdfunding/Donations

1. Choose a Cause or Product to Fund

The first step in setting up a successful crowdfunding campaign is to have a clear goal. Whether you want to raise money for a product, business, charity, or personal project, make sure your cause is meaningful and will resonate with your audience. For example:

• Personal projects: If you’re a content creator, you could crowdfund to improve your equipment or create a new project. 
• Business projects: Startups can raise funds for new product development or marketing. 
• Charity: You could fund a charitable initiative, like supporting orphanages, feeding programs, or medical care for those in need. 

2. Set Up Your Crowdfunding Platform

To raise money directly on Instagram, you need a platform where your followers can donate. Instagram allows you to add donation stickers to your stories. You can also use external crowdfunding platforms like GoFundMe, Kickstarter, or Patreon and link them to your Instagram bio.

Here’s how you can do it:

• GoFundMe: Perfect for personal or charity fundraising. Create a campaign, add the link to your bio, and share it with your audience. 
• Patreon: Ideal for creators looking for ongoing support. You can offer exclusive content in exchange for monthly donations. 
• Kickstarter: Great for business ventures or product launches. You can fund a product idea and give back to backers with special perks. 

Once you’ve chosen a platform, link it to your Instagram bio and include the link in your posts or Stories.

3. Promote Your Crowdfunding Campaign

Once your campaign is live, the next step is promotion. Use Instagram’s features to spread the word:

• Instagram Stories: Use Instagram Stories to promote your campaign. You can add donation stickers directly to your stories and ask followers to support. A simple call-to-action like “Help me fund this project!” or “Support this cause today” can encourage participation. 
• Instagram Posts: Create detailed posts explaining why you need the funds, how the money will be used, and what followers will get in return (exclusive content, special recognition, etc.). Make sure to include a link to the crowdfunding page in your bio and direct followers there. 
• Instagram Reels: Reels are a great way to share engaging, short-form content about your crowdfunding campaign. Use creative videos to showcase your project, its importance, and how followers can help. 
• Live Videos: Go live to engage with your followers and talk directly to them about your campaign. This is a great way to build trust and showcase transparency. 

4. Engage and Thank Your Supporters

Don’t forget to thank your supporters and keep them updated on the progress of your campaign. This builds trust and encourages more donations. In your posts, acknowledge every person who contributes, either in the comments or through direct messages. You can also share milestones (e.g., “We’re halfway to our goal!”), which keeps people motivated to continue donating.

5. Set Realistic and Transparent Goals

Be transparent about your fundraising goals. Set a clear target amount that you need to raise and explain how the funds will be used. For example, “I need $1,000 to cover the costs of producing my new eBook” or “I need N500,000 to support the renovation of this orphanage.” Transparency helps build trust with your audience and encourages them to contribute.

6. Keep Your Followers Updated

Regularly update your followers on the progress of your crowdfunding campaign. Share success stories, show the impact of their donations, and let them know how close you are to reaching your goal. Showing your audience that their support is making a difference will motivate them to continue contributing.

7. Leverage Instagram Ads to Boost Your Campaign

You can also run Instagram ads to reach a wider audience. Instagram’s ad tools allow you to target specific demographics that are most likely to be interested in your cause. Ads can be particularly useful if you want to raise funds for a larger project or business.

Also Read 45 Best Ways Anyone Can Make Money in Nigeria in 2025

12. Make Money on Instagram by Selling Photography or Art

Selling your photography on Instagram involves using the platform to showcase and sell your creative works directly to your followers.

If you’re a photographer, painter, digital artist, or graphic designer, Instagram provides an excellent space to build a visual portfolio and sell your art in various formats, such as physical prints, digital downloads, or commissioned works.

This method of monetising Instagram in Nigeria is increasingly popular because Instagram is a highly visual platform.

If you have creative skills and can curate a visually appealing Instagram page, you can attract followers who appreciate your work and are willing to purchase it.

You can earn money on Instagram in Nigeria by promoting your art, creating limited edition prints, or offering exclusive commissions to your audience.

Real-Life Case Study of a Nigerian Photographer Making Money by Selling Prints or Digital Downloads

Let’s take the case of Micheal Akinola, a Nigerian photographer based in Lagos.

Micheal specializes in landscape and urban photography, capturing stunning images of Nigerian cities and natural scenery.

After building a solid following on Instagram with over 50,000 followers, Micheal decided to start selling his work directly to his followers.

Micheal used Instagram’s features to showcase his photography. He frequently posted high-quality photos and shared behind-the-scenes stories about his shoots.

Over time, he introduced a shop section on Instagram, where his followers could purchase prints of his photos.

Additionally, Micheal started offering digital downloads of his work, which allowed his audience to easily buy and download his images.

Through consistent promotion and engagement, Micheal was able to monetise Instagram in Nigeria effectively. His followers not only bought prints but also started sharing his work, helping him grow his audience.

This increased his Instagram earnings in Nigeria, allowing him to scale his business further by offering workshops and photography tutorials.

Another example is Grace Okwu, a Nigerian digital artist in Abuja.

Grace used her Instagram page to showcase her unique digital art, including illustrations and graphic designs. She offered her art in downloadable formats, allowing her followers to purchase and use the artwork on their personal projects.

How to Make Money with Selling Photography or Art on Instagram

1. Create a Strong Portfolio

The first step to monetise Instagram in Nigeria as a photographer or artist is to create a visually appealing portfolio. This should be a curated selection of your best work that reflects your style and skills. Ensure that your posts are high-quality and professionally presented. You can:

• Use a consistent theme or color scheme in your posts. 
• Share your creative process in stories or behind-the-scenes content. 
• Post regularly to keep your followers engaged and interested in your work. 

A solid portfolio will help attract followers who appreciate your style, increasing the likelihood of them purchasing your art.

2. Set Up an Instagram Shop

Instagram’s Instagram shop in Nigeria feature is a great tool for artists and photographers looking to sell their work directly from the platform. To set up your shop:

• Create a business account on Instagram if you don’t already have one. 
• Upload your artwork with clear and descriptive captions. Include information like the size of prints, pricing, and how customers can place orders. 
• Use the Instagram Shop feature to list your art for sale. 
• Make sure your shop is easy to navigate and that your product descriptions are clear and informative. 

Once your shop is set up, you can direct your followers to the shop directly through your posts or Instagram stories.

3. Use Instagram Stories and Reels for Promotion

Instagram Stories and Reels are powerful tools for promoting your art and photography. You can use these features to:

• Share new pieces of art or photography. 
• Offer limited-time discounts or promotions. 
• Show behind-the-scenes content or tutorials that engage your audience. 

Stories are particularly effective for real-time promotions, such as flash sales or new product launches. Reels, on the other hand, can help your content reach a wider audience by utilizing Instagram’s algorithm, which favors short, engaging videos.

4. Set Up a Payment System

Once you start selling your art or photography, you need to set up a way to accept payments. There are several ways to accept payments on Instagram, including:

• PayPal: This is a popular option for international payments. You can easily link your PayPal account in your Instagram bio or in your posts. 
• Bank Transfers: In Nigeria, many artists also offer payment via bank transfers. Be sure to include clear instructions on how customers can pay you. 
• Third-Party Payment Platforms: Use local payment systems like Flutterwave or Paystack to collect payments from Nigerian customers. 

Make sure to provide clear payment options in your bio or through links in your posts.

5. Engage with Your Followers

The more you engage with your audience, the more likely they are to buy your art. Respond to comments, participate in conversations, and show appreciation for those who support your work. Building a community around your art can encourage repeat sales and referrals.

Additionally, you can run promotions or giveaways to increase engagement. For example, offering a free print or a discounted item in exchange for a follow or share can help spread the word about your artwork.

6. Offer Custom Work or Commissions

Another way to boost your Instagram income in Nigeria is by offering custom art or photography services. This could include:

• Personalized portraits for clients. 
• Custom photography shoots for businesses or individuals. 
• Special requests for digital artwork. 

Promote these custom services on your feed and in your stories to generate additional income from followers who are looking for something unique.

7. Build an Email List for Future Sales

As your art business grows, it’s a good idea to build an email list so you can directly reach out to your most engaged followers with special offers, new product launches, or exclusive discounts. Use Instagram ads in Nigeria or lead magnets to encourage people to sign up for your mailing list.

Also Read 15 Fastest Ways to Make Money Online in Nigeria in 2025

13. Make Money on Instagram by Creating Content for Brands

This is a process where individuals or agencies offer their creative services to businesses.

These services can include photography, video editing, graphic design, copywriting, and more, with the goal of producing engaging content for brands to post on Instagram.

By partnering with businesses, content creators can help them build a consistent, visually appealing presence that attracts potential customers.

As a content creator, you can earn money on Instagram in Nigeria by offering your services to brands looking to improve their social media content.

If you’re a photographer, videographer, or graphic designer, Instagram provides a platform where you can monetise your skills, help brands with their content needs, and establish a profitable business.

Real-Life Case Study of a Nigerian Content Creator Earning 

Let’s take Chidinma Adeola, a Nigerian photographer and graphic designer from Lagos. Chidinma specializes in lifestyle and fashion photography.

She started her Instagram page by showcasing her vibrant and high-quality photos of people, events, and products. As her following grew, she began to offer her photography and content creation services to local brands.

One of her most successful projects was with a Nigerian clothing brand that specializes in traditional tie-dye fashion.

Chidinma pitched her photography services to the brand, offering to help them create stunning visuals for their Instagram page.

Through a series of well-shot images and engaging captions, Chidinma helped the clothing brand to increase their followers and sales by showcasing their clothing in creative ways.

By using Instagram, Chidinma was able to monetise Instagram in Nigeria and expand her business beyond photography to include other services such as video editing and content strategy.

How to Make Money with Content Creation for Brands

1. Build a Strong Portfolio

To get started in content creation for brands on Instagram, you need a strong portfolio that showcases your best work. This could include:

• Photography: High-quality photos of products, people, or events. 
• Video Content: Engaging and professional video clips, tutorials, or ads. 
• Graphics and Designs: Creative visuals for posts, stories, or ads. 
• Copywriting: Well-written captions that fit the brand’s voice. 

Create a dedicated Instagram account or portfolio website where potential clients can view your previous work. This will give them an idea of your style and capabilities, making it easier for them to hire you for their brand’s content needs.

2. Identify Your Niche and Target Market

Identify the industries you want to work with and focus on them. For example, if you’re skilled in food photography, target restaurants, food bloggers, or cooking brands. If you specialize in fashion photography, aim at clothing brands or fashion influencers.

The more specific your niche, the easier it will be to stand out and attract brands that need your services. Make sure to tailor your content to the type of brand you want to work with, showing them exactly how your work can benefit their business.

3. Pitch Your Services to Brands

Once you have a portfolio ready, start reaching out to brands that could benefit from your services. Here’s how you can pitch your services:

• Personalize Your Message: Address the brand’s needs directly. For instance, instead of just saying, “I am a photographer,” say, “I can help you increase your Instagram engagement by creating professional product photos that will resonate with your target audience.” 
• Highlight Your Successes: Share case studies or examples of how your content helped other brands. Mention any increases in engagement or sales that resulted from your work. 
• Propose a Collaboration: Offer a free sample, discounted rate, or a pilot project to show what you can do. Once a brand sees the value you bring, they are more likely to hire you for long-term content creation. 

4. Set Your Rates and Charge for Your Work

Setting rates for your content creation services can be tricky, but it’s essential to charge what your work is worth. Here’s how you can determine your pricing:

• By Project: Charge a flat rate for each project. For example, a fashion shoot might cost N50,000, while a set of edited videos might cost N30,000. 
• By Hour: Charge based on the time spent creating content. For example, N5,000 per hour for photography or video editing. 
• Package Deals: Offer packages that include multiple services. For example, N100,000 for a package that includes 5 Instagram posts, 3 Stories, and 2 edited videos. 

Research the going rates in your industry to ensure your prices are competitive. Don’t undersell your skills; remember, content creation is a valuable service, especially for brands looking to expand their Instagram presence.

5. Promote Your Services Regularly

To keep attracting clients, you need to promote your content creation services regularly. Here’s how:

• Use Your Instagram Profile: Make sure your Instagram bio clearly states that you offer content creation services. Include a link to your portfolio or a contact email for inquiries. 
• Instagram Stories and Posts: Regularly post updates about your availability, recent projects, and client testimonials. Share behind-the-scenes looks at your work process to give potential clients an insight into your creative process. 
• Collaborate with Influencers: Partner with influencers or brands in your niche. This gives you exposure to new audiences who may need content creation services. 

6. Network and Build Relationships with Brands

Networking is key to getting more business. Attend events, both online and offline, where potential clients are. Follow brands you’re interested in and engage with their content. Building relationships with brands increases the likelihood of them reaching out to you for future content creation.

Also Read How to Start a Dropshipping Business in Nigeria in 2025 (Beginner’s Guide)

14. Make Money on Instagram with Instagram Ads (IG Ads Manager)

Instagram ads are paid advertisements that businesses and individuals can use to promote their products, services, or content on Instagram.

These ads can appear in various formats such as photo ads, video ads, carousel ads (multiple images or videos in a single ad), and even story ads.

Instagram ads are powerful because they allow you to target specific audiences based on their interests, demographics, and behaviors.

By using Instagram Ads (IG Ads Manager), you can earn money on Instagram in Nigeria by promoting your own products or services, or even by offering Instagram advertising services to other businesses.

The platform’s targeting options make it possible for you to reach exactly the type of customers you want, which is key to Instagram monetisation in Nigeria.

If you want to drive traffic to your website, increase brand awareness, or make direct sales, Instagram ads are one of the most effective ways to achieve your business goals.

Real-Life Case Study of a Nigerian Business Running Instagram Ads to Increase Sales

Sarah Ajayi, a Nigerian entrepreneur in Lagos, owns a business which sells skincare products.

Sarah started by promoting her skincare products to her followers using organic Instagram posts.

While she had a decent following, her sales didn’t reach their full potential until she started using Instagram’s Ads Manager to run targeted ads.

Sarah’s first step was creating an Instagram ad campaign that promoted her best-selling face cream.

She used the Instagram Ads Manager to set a specific target audience: women aged 18-40 who are interested in skincare and beauty, specifically in Lagos.

Sarah also used Instagram’s Instagram sponsored posts in Nigeria feature to increase visibility among potential customers.

After setting a reasonable budget for her campaign and selecting the right ad format (carousel ads showcasing before and after results of using her products), Sarah launched the campaign.

Within two weeks, Sarah saw a significant increase in sales and website visits. By targeting her ads specifically to interested individuals, her return on investment (ROI) was higher than expected.

She continued using Instagram ads for more product launches, increasing both her Instagram income in Nigeria and brand visibility.

Steps to Set Up and Run Effective Instagram Ads in Nigeria

1. Set Up a Business Profile

To run Instagram ads, you need to have a business profile. Here’s how to set it up:

• Go to your Instagram profile. 
• Tap on the three lines in the top-right corner, then tap Settings. 
• Scroll to Account and select Switch to Professional Account. 
• Follow the prompts to link your profile to a Facebook page (Instagram ads are managed through Facebook’s Ads Manager). 

2. Understand Your Target Audience

One of the biggest advantages of using Instagram Ads (IG Ads Manager) is the ability to target specific audiences. Before creating your ad, define:

• Demographics: Age, gender, and location (e.g., targeting Lagos or Abuja). 
• Interests: Focus on users interested in beauty, fashion, fitness, or whatever your niche is. 
• Behaviors: Target users who engage with specific types of content, like buying products online or interacting with fitness content. 

3. Choose the Right Ad Format

Instagram offers several ad formats, and choosing the right one is crucial:

• Photo Ads: Simple, single image ads that appear in users’ feeds. 
• Video Ads: Engage users with short videos showcasing your products or services. 
• Carousel Ads: Allow you to share multiple images or videos in one ad, ideal for showing different product features. 
• Story Ads: Full-screen vertical ads that appear in users’ Instagram Stories. 

4. Create Your Ad Content

Now it’s time to design the ad itself. Whether you’re promoting your business or running an ad for a client, the content should be eye-catching and relevant:

• Use high-quality visuals: Whether it’s a product photo, a video, or an infographic, your content must be high-quality and professional. 
• Write compelling captions: Make your message clear and actionable. For example, “Get 20% off your first order! Shop now.” 
• Include a call to action (CTA): Encourage users to take action, such as visiting your website or purchasing a product. 

5. Set Your Budget and Schedule

Instagram Ads work on a bidding system, where you set a budget for your campaign and choose how long you want your ad to run. Here’s how to set it up:

• Daily Budget: The amount you are willing to spend per day on your ad. 
• Lifetime Budget: The total amount you’re willing to spend over the life of the ad campaign. 
• Ad Duration: Decide whether you want your ads to run continuously or for a specific period, such as one week. 

6. Monitor Your Ad Performance

After your ad is live, it’s important to monitor its performance to see if it’s achieving your goals (more website visits, sales, or followers). Use Instagram’s analytics tools to track:

• Reach and Impressions: How many people saw your ad. 
• Engagement: Likes, comments, and shares. 
• Conversions: How many people actually made a purchase or took your desired action. 

7. optimise Your Ads

Based on the results, continually optimise your ads for better performance. You can:

• Test different ad creatives: Use A/B testing to compare images, videos, and captions. 
• Refine your targeting: Focus on audiences that engage with similar brands or content. 
• Increase or decrease your budget: Allocate more money to high-performing ads to Maximise your return on investment. 

Also Read: 10 Richest Handwork Skills in Nigeria to Learn and Make Money in 2025

15. Make Money on Instagram by Offering Instagram Account Management

Instagram account management involves handling the day-to-day operations of an Instagram account on behalf of a business or individual.

This can include tasks such as creating content, posting regularly, engaging with followers, responding to comments and messages, running Instagram ads, and analyzing account performance.

By managing an Instagram account, you help businesses build their brand, increase their visibility, and ultimately, drive sales or awareness.

As an Instagram account manager, you can earn money on Instagram in Nigeria by offering your services to businesses or influencers who need help growing and managing their Instagram profiles.

Many companies or individuals prefer to outsource this task to experts who can handle their Instagram accounts professionally, allowing them to focus on other aspects of their business.

Real-Life Case Study of a Nigerian Social Media Manager Earning Money by Handling Accounts for Clients

Durojaiye, a Nigerian social media manager based in Abuja, started offering Instagram account management services about two years ago.

Durojaiye began by managing the Instagram accounts of small local businesses, including a bakery. At first, Durojaiye offered her services for a very low price to build a portfolio and gain experience.

She helped the Bakery grow its Instagram account by posting high-quality photos of their baked goods, engaging with followers, and running targeted Instagram ads to increase sales.

As a result, the Bakery saw a significant increase in online orders, and their Instagram following grew from 500 to 5,000 in just three months.

Seeing the results, other local businesses and influencers began to reach out to Durojaiye for Instagram account management services.

Durojaiye’s income from Instagram business in Nigeria increased as she began working with multiple clients, helping them build their brands on Instagram.

Today, she manages Instagram accounts for various businesses, from fashion brands to restaurants, and her expertise in Instagram account management services in Nigeria has made her one of the most sought-after social media managers in Abuja.

How to Offer Account Management Services and Set Rates

1. Develop Your Skills and Build a Portfolio

Before you start offering Instagram account management services, it’s important to build your skills in social media management and content creation. This includes learning how to:

• Create engaging posts and stories. 
• Use Instagram’s analytics tools to track performance. 
• Run Instagram ads and promotions. 
• Respond to comments and direct messages professionally. 

Start by managing your own Instagram account or offer free services to a few friends or local businesses to build a portfolio. This will give potential clients something to look at and evaluate your work.

2. Offer Your Services to Small Businesses or Individuals

Once you have a portfolio, begin offering Instagram account management services to small businesses, influencers, or individuals who need help managing their social media presence. Here are some steps to take:

• Reach Out: Contact businesses directly via Instagram or email. Offer your services, explain how you can help them grow their Instagram presence, and provide examples from your portfolio. 
• Show Your Value: Highlight how managing their Instagram account will help them grow their business, reach more customers, and increase sales. Mention the importance of having a professional presence on Instagram. 
• Set Expectations: Make sure your clients understand what you will be doing (content creation, posting, engaging with followers, running ads) and the results they can expect. 

3. Set Your Rates for Instagram Account Management

Setting rates can be tricky, but it’s important to ensure you charge what your services are worth. Here’s how you can set your rates:

• Hourly Rate: Charge an hourly rate for services such as content creation, account monitoring, and responding to messages. A reasonable starting point could be between N5,000 to N10,000 per hour. 
• Monthly Rate: You can offer a monthly retainer fee, which includes a set number of posts, engagements, and ads. Depending on the complexity of the business and the number of posts, rates can range from N50,000 to N150,000 per month. 
• Package Deal: Offer package deals that include content creation, posting, and running ads for a flat fee. For example, you could charge N80,000 per month for managing an Instagram account that includes 12 posts, 5 stories, and 1 ad campaign per week. 

4. Use Instagram’s Business Tools to Manage Accounts Efficiently

As an Instagram account manager, you need to use Instagram’s built-in business tools to manage accounts effectively:

• Instagram Insights: This tool provides data about your followers, engagement, and post-performance. Use these insights to adjust your content strategy and improve results for your clients. 
• Instagram Ads: Running ads on Instagram can help your clients increase visibility and drive more sales. Learn how to create targeted ads through Instagram’s Ads Manager and Instagram sponsored posts in Nigeria. 
• Scheduling Tools: Use third-party tools like Later, Hootsuite, or Buffer to schedule posts in advance and save time. 

5. Promote Your Instagram Account Management Services

To attract clients, you need to promote your Instagram account management services. Here’s how you can do that:

• Showcase Your Work: Regularly post updates on your own Instagram account showcasing the results you’ve achieved for your clients. Post before-and-after statistics (e.g., follower growth, engagement rates) to demonstrate the success of your services. 
• Client Testimonials: Ask satisfied clients for testimonials or reviews that you can share on your Instagram page or website. 
• Network and Collaborate: Join social media groups, attend local business events, and network with other influencers and business owners. The more connections you have, the more likely you are to land clients. 

6. Build Long-Term Relationships with Clients

Successful Instagram account management is not just about one-time projects but building long-term relationships with clients. Always keep communication open with your clients, offer them regular updates on their Instagram performance, and suggest ways to improve their strategy.

Also Read: How to Start a Restaurant Business in Nigeria

16. Make Money on Instagram by Promoting Events

Promoting events on Instagram involves using the platform to increase awareness and sell tickets for upcoming events like concerts, webinars, workshops, or conferences.

Instagram is an excellent tool for event promotion because of its large user base and interactive features like Stories, live broadcasts, and targeted ads.

By creating engaging posts, videos, and stories, you can encourage your followers to participate and purchase tickets directly from Instagram or through linked pages.

If you are an event organizer or promoter, you can earn money on Instagram in Nigeria by leveraging Instagram’s audience engagement tools to promote your event, drive ticket sales, and build buzz.

Instagram is especially helpful because of its ability to reach people within specific locations and interests, making it easier to target your audience.

Real-Life Case Study of a Nigerian Event Promoter Using Instagram to Sell Tickets and Gain Event Exposure

Chuka Nwokolo, a Nigerian event promoter, successfully used Instagram to promote a popular fashion and lifestyle conference in Lagos called Lagos Fashion Expo 2023.

Chuka’s goal was to sell tickets to fashion lovers, influencers, and industry professionals.

Initially, Chuka posted regular event updates on his personal Instagram page, but when ticket sales started to slow down, he turned to Instagram Ads to reach a wider audience.

He ran a targeted Instagram ad campaign using Instagram’s Ads Manager, specifically targeting users in Lagos who followed fashion brands and attended similar events.

In addition to ads, Chuka used Instagram Stories to share behind-the-scenes footage from the event planning process, added countdown timers, and highlighted guest speakers, making his followers feel personally involved.

He also worked with a few local influencers to host Instagram Live sessions where they discussed the event, creating excitement and encouraging ticket sales.

The result? Chuka saw a significant increase in ticket sales. Not only did he sell out the event, but he also managed to secure more sponsors due to the visibility and success driven by Instagram.

His use of Instagram as a promotional tool proved vital for the event’s success and boosted his Instagram earnings in Nigeria.

How to Make Money with Instagram

1. Create a Business Account and Set Up Instagram Ads

To effectively promote your event, you first need to have a business account on Instagram. This gives you access to the Instagram Ads Manager tool, which is crucial for running targeted ad campaigns. Here’s how to start:

• Switch to a Business Profile: If you’re using a personal account, switch to a business profile by going to your account settings. 
• Link to Facebook Ads Manager: Instagram ads are managed through Facebook Ads Manager, so connect your Instagram account to your Facebook page. 
• Set Your Campaign Objective: Your objective should be to drive ticket sales, increase event awareness, or generate website visits. Instagram ads offer several goals, such as brand awareness, traffic, and conversions. 

2. Use Instagram Stories and Live to Engage Your Audience

Instagram Stories are a great way to keep your followers updated in real time. Here’s how to use Instagram Stories for event promotion:

• Share Event Updates: Use Stories to announce key information like the date, location, ticket prices, and special guests. 
• Create Polls and Q&A Sessions: Engage your audience by asking fun questions about the event or hosting a Q&A to generate excitement. 
• Use Countdown Stickers: Create a sense of urgency by adding countdown stickers that count down to the event day. 

Instagram Live can also be used to directly connect with your followers. For example:

• Host Live Previews: Host live sessions where you show behind-the-scenes content or chat with event speakers or influencers to build excitement. 
• Giveaway Tickets: During a live stream, you can hold a quick contest or giveaway to increase participation and ticket sales. 

3. Partner with Influencers for Broader Reach

One effective way to boost event visibility is by collaborating with influencers. Here’s how you can work with them:

• Identify Influencers in Your Niche: Look for local influencers who resonate with your event’s target audience. For example, if it’s a fashion event, collaborate with fashion influencers from Lagos or Abuja. 
• Offer Paid Shoutouts or Collaborations: You can pay influencers to create content promoting your event or give them a free ticket in exchange for posts. This helps you tap into their audience. 
• Promote Exclusively with Influencers: Use influencers to announce exclusive event deals, such as VIP passes or discounts for their followers, creating urgency and excitement. 

4. Optimise Your Instagram Posts and Bio

Your Instagram bio should reflect all key details about the event, such as the date, time, and link to purchase tickets. You can also include a call to action (CTA) such as “Click here for tickets” with a direct link to your event page.

• Post Visually Engaging Content: Share high-quality images and videos related to the event. These can include previous event highlights, teaser clips, or photos of the event’s venue and speakers. 
• Hashtags: Use relevant event hashtags to increase the reach of your posts, like #LagosFashionExpo2023 or #NigeriaEvents. Hashtags make it easier for new people to find your event on Instagram. 

5. Leverage Instagram Ads for Ticket Sales

Once your business account is set up and you’ve created your content, you can run Instagram ads specifically targeting your potential attendees. Here’s how:

• Define Your Audience: Target your audience based on location, age, interests, and behaviors that match your event. For example, target young people aged 18-35 in Lagos who are interested in fashion or events. 
• Ad Formats: Use carousel ads to showcase event highlights or story ads to share behind-the-scenes content and drive traffic to your event page. 
• CTA Buttons: Ensure your ad includes a clear CTA, such as “Get Tickets” or “Register Now,” to make it easy for people to take action. 

6. Track and optimise Your Campaign

Once your campaign is live, it’s essential to track its performance. Instagram’s Insights tool helps you understand how your posts, stories, and ads are performing. You can track metrics like:

• Engagement: How many people are interacting with your posts and ads. 
• Click-Through Rate (CTR): How many people are clicking on the link to buy tickets. 
• Reach and Impressions: How many people are seeing your event content. 

Use these insights to adjust your strategy. If certain content is performing well, create similar posts. If some ads aren’t converting, change the targeting or creative elements.

Also Read: How to Start a Cooking Gas Business In Nigeria

17. Make Money on Instagram by Promoting Music/Sounds

Promoting music or sounds on Instagram involves using the platform to share, showcase, and monetise your music.

As an artist, Instagram provides an opportunity to reach a global audience and connect with fans, music lovers, and industry professionals.

If you’re sharing a new track, behind-the-scenes content, or exclusive performances, Instagram offers several features, like Instagram Stories, Instagram Live, and Reels, which can help boost your visibility and drive traffic to platforms where your music is available for sale or streaming.

For Nigerian musicians and producers, Instagram monetisation in Nigeria can come in many forms.

It can be ticket sales for live performances, merchandise, collaborations with brands, or even using Instagram’s Live Gifts feature to receive donations from fans during live broadcasts.

Real-Life Case Study of a Nigerian Artist Gaining Popularity Through Instagram

Tope, a Nigerian music artist known for his Afro-fusion sound, is a prime example of how to make money on Instagram in Nigeria by promoting music.

Odunsi used his Instagram to share clips from his music videos, live performances, and studio sessions. By regularly engaging with his followers through Instagram Stories and Reels, he was able to build a strong personal brand.

He also used Instagram Ads to target specific audiences interested in Afrobeat and alternative music.

A breakthrough moment came when Odunsi partnered with an international brand, and through a sponsored Instagram post, he was able to promote a new song while leveraging the brand’s audience to drive streams.

This helped him not only gain more fans but also increase his Instagram earnings in Nigeria from music promotions, ticket sales, and brand collaborations. His consistent content strategy on Instagram has contributed significantly to his success and growing presence in the global music scene.

How to Share and Promote Music Content

To successfully monetise Instagram in Nigeria by promoting your music, here’s how you can get started:

1. Share Engaging Music Content Regularly

Consistently sharing music content will help you grow your following and increase engagement. Here’s what you can post:

• Music Snippets: Share short clips of your music or upcoming releases. Use Instagram Stories and Reels to tease tracks or showcase behind-the-scenes footage of your music creation process. 
• Live Performances: Stream live performances or intimate studio sessions directly on Instagram using Instagram Live. Fans can interact with you in real-time and send gifts as a form of support during the stream. 
• Music Videos: Promote your music videos directly on your Instagram feed. Use compelling visuals and captions to grab attention and encourage followers to stream or purchase your music. 
• Collaborations: If you’re working with other artists or brands, share those collaborations through Instagram. These posts can attract followers from both your fanbase and your collaborators’ audience. 

2. Use Instagram Live Gifts for Support

Instagram’s Live Gifts feature allows fans to send virtual gifts during your live sessions. Here’s how to Maximise this feature:

• Go Live Regularly: Plan Instagram Live sessions to engage with your audience. This could include live performances, Q&A sessions, or a casual hangout. 
• Encourage Gifting: Politely encourage your followers to support you by sending gifts during your live sessions. Make sure to create an atmosphere that encourages fans to interact with you. 
• Promote Upcoming Live Sessions: Use Instagram Stories and Posts to notify your followers when you will go live. You can even share a countdown to build anticipation. 

3. Run Targeted Instagram Ads for Your Music

Instagram ads can be a great way to increase visibility and sales. Here’s how to run effective ads:

• Create an Eye-catching Ad: Use visuals from your music videos, behind-the-scenes content, or album covers. Create ads that are visually appealing and highlight your music. 
• Target Your Audience: Instagram Ads Manager allows you to target users based on interests, location, and behaviors. Make sure to target users who are likely to be interested in your music genre. 
• Add Links to Music Platforms: Make it easy for people to listen to your music by adding direct links to platforms like Spotify, Apple Music, or YouTube in your Instagram ads. 

4. Collaborate with Other Artists or Brands

Collaborating with other artists or music brands can help expand your reach. Here’s how to get started:

• Collaborate with Fellow Musicians: Work with other artists who have a similar or larger following. Share each other’s content and promote joint events or tracks. 
• Brand Collaborations: Partner with brands that align with your music style. For instance, fashion brands, beverage companies, or tech brands often look for music artists to promote their products. 
• Offer Exclusive Content: In exchange for brand partnerships, offer exclusive behind-the-scenes content or performance videos to your fans. 

5. Sell Your Music Directly on Instagram

You can directly sell your music or related merchandise on Instagram:

• Link to Music Platforms: Use your Instagram bio to add links to where your music is available for purchase or streaming. You can also use Instagram Stories to share swipe-up links. 
• Instagram Shop: If you sell physical items like albums, concert tickets, or merchandise, set up an Instagram Shop to make purchases easy for your followers. 

6. Build a Strong Personal Brand

Your personal brand is crucial for standing out in a crowded music industry. Here’s how to build it on Instagram:

• Authenticity: Share content that reflects your true self, from your music style to your lifestyle. Fans are more likely to connect with you if they feel you are authentic. 
• Engagement: Respond to comments and DMs. Show appreciation for your fans by reposting their content and acknowledging their support. 
• Consistency: Be consistent with your posting schedule. The more you share, the more likely you are to be discovered by new fans.

Also Read: How to Open a Cooking Gas Plant in Nigeria

18. Make Money on Instagram by Offering Photo/Video Editing Services

Offering photo/video editing services on Instagram means helping individuals, influencers, or businesses improve their Instagram content by editing photos, videos, and other visual media.

This service is crucial for Instagram users who want to create high-quality content but lack the skills or tools to do it themselves.

By offering photo and video editing services, you can help your clients create engaging content that looks professional, making their Instagram posts stand out.

For example, you could enhance the visuals for brand ads, influencer campaigns, or personal Instagram profiles.

This business opportunity is ideal for people skilled in video editing services in Nigeria.

Real-Life Case Study of a Nigerian Photo/Video Editor Making Money by Editing Instagram Content

One example of a Nigerian entrepreneur successfully earning money on Instagram in Nigeria through photo and video editing is Tobi Adebayo, a Lagos-based video editor.

Tobi started by offering editing services to local businesses and influencers who needed professional-looking content for their Instagram pages.

Tobi used Instagram as a portfolio, showcasing before-and-after shots of photos he edited, video clips he worked on, and the results his clients received after using his services.

Over time, his Instagram business in Nigeria grew, with clients reaching out to him through direct messages and referrals.

Tobi’s approach was simple: he shared snippets of edited videos and photos on his Instagram feed, along with client testimonials.

By providing high-quality editing work and being responsive to clients, he was able to charge premium rates for his services.

How to Share and Promote Photo/Video Editing Services

To start making money by offering photo/video editing services on Instagram, follow these simple steps:

1. Build a Strong Portfolio

Before offering your services to clients, make sure you have a strong portfolio that showcases your skills. Post your best editing work on your Instagram feed, including:

• Before-and-after images of photos you’ve edited. 
• Short edited video clips showing your video editing skills. 
• Client testimonials if you’ve already worked with someone. Having a visually appealing and professional-looking Instagram profile will attract potential clients. 

2. Define Your Services

Decide what editing services you will offer. You can specialize in one or more of the following:

• Photo Editing: Enhancing images, retouching photos, adding filters, or adjusting lighting and color. 
• Video Editing: Cutting and stitching clips, adding effects, transitions, and background music. 
• Graphics: Creating Instagram posts, stories, and videos with creative text overlays, animated elements, and other design work. Once you’ve defined your services, clearly list them on your Instagram bio and in your posts, so clients know exactly what they can expect. 

3. Set Your Prices

Setting the right price for your services is essential to earning money on Instagram. Here’s how you can price your work:

• Research Market Rates: Check how other Instagram photo/video editors in Nigeria are charging for similar services. This will help you set competitive prices. 
• Charge Per Project: You can either charge per post, per video, or offer package deals based on the number of photos or videos a client needs edited. 
• Offer Tiered Pricing: Consider creating different pricing tiers. For example, you might offer a basic editing service at a lower rate and a premium service that includes advanced edits at a higher price. 

4. Promote Your Services

Promoting your editing services is key to attracting clients. Here’s how you can do that effectively:

• Use Instagram Stories: Use Instagram Stories to show the process of editing photos or videos. You can even share tips and tricks to showcase your expertise. 
• Collaborate with Influencers: Partner with Instagram influencers or small businesses to offer your services. In exchange for editing their content, you could negotiate payment or work in exchange for a shoutout. 
• Share Testimonials and Results: Whenever you complete a project, share the final results and ask your clients for testimonials. This builds trust with potential customers. 

5. Find Clients

Once you have your portfolio and pricing set up, it’s time to find clients. Here are some tips:

• Use Hashtags: Use relevant hashtags like #InstagramEditing #PhotoEditingServices #VideoEditingNigeria to help people find your work. 
• Respond to DM Inquiries: If someone reaches out to you via DM asking about your services, respond promptly and professionally. 
• Advertise Your Services: Consider using Instagram Ads to promote your services to a targeted audience. You can create a simple ad showing your best work and offer a special deal to first-time clients. 

6. Maintain Client Relationships

Building strong, long-term relationships with clients can help you grow your Instagram business in Nigeria. Be consistent with your work, maintain a positive and professional attitude, and always aim to exceed client expectations. Satisfied clients may refer you to others, helping you grow your network and business over time.

Also Read: How to Run Facebook and Instagram Ads for Your Business in Nigeria in 2025

19. Make Money on Instagram with Instagram Account Audits

An Instagram account audit involves analyzing an Instagram profile to see its effectiveness in achieving goals like increasing engagement, growing followers, or driving sales.

During an audit, you look at various aspects of the account, including content strategy, follower engagement, visual aesthetics, post frequency, and hashtag use.

Based on this analysis, you provide feedback and recommendations to improve the account’s performance.

Offering Instagram account audit services in Nigeria can be a great way to help businesses and influencers improve their Instagram presence.

It’s a service that can be easily monetised by providing expert insights on how clients can optimise their Instagram profiles for better results.

Real-Life Case Study of a Nigerian Social Media Strategist Conducting Instagram Audits

One Nigerian entrepreneur successfully making money on Instagram in Nigeria by offering Instagram account audits is Zainab, a social media strategist based in Abuja.

Zainab started her business by helping small businesses in Nigeria improve their social media presence.

Her focus was mainly on providing Instagram audits for companies looking to increase engagement and boost sales through better content and branding.

Zainab used Instagram as her main platform to advertise her services. She shared before-and-after results from clients who had undergone her audits. She also posted video tutorials on improving Instagram engagement and wrote testimonials from satisfied clients.

As a result, Zainab quickly attracted new customers, including local restaurants and fashion brands, who wanted to enhance their Instagram strategies.

By using Instagram for marketing her services and showcasing her expertise, she built a solid reputation and became a trusted name in Instagram marketing strategies in Nigeria.

Over time, her client base grew, and she began offering packages that included detailed reports and monthly follow-ups to track the improvements made from the audits.

How to Structure and Promote Your Instagram Audit Service

To start making money by offering Instagram account audit services in Nigeria, here are the essential steps:

1. Build a Portfolio of Instagram Audits

Before offering your services to others, build a portfolio by performing a few Instagram audits for free or at a discounted rate for friends, family, or small businesses. Document the changes you suggest and track the results. Create a showcase of before-and-after analytics, including:

• Engagement rates (likes, comments, shares). 
• Follower growth. 
• Content quality improvements (visuals, captions, etc.). 

This portfolio will help you demonstrate your skills to future clients, showing them the tangible benefits of hiring you for an Instagram audit.

2. Define Your Services

An Instagram audit can range from a simple review of content to a comprehensive analysis with in-depth recommendations for optimizing the account. Decide which services you will offer and create packages for them:

• Basic Audit: A quick review of the account’s overall appearance, post frequency, and engagement. 
• Full Audit: A deeper look at content strategy, audience analysis, hashtag performance, and engagement tactics. 
• Advanced Audit: Includes a competitor analysis, content calendar suggestions, and personalized advice for growing the account. 

3. Set Your Prices

Pricing can vary based on the depth of the audit and your experience. Here’s how you can structure your prices:

• Basic Audit: Charge a lower fee for a quick review and basic suggestions (around NGN 5,000 – NGN 10,000). 
• Full Audit: A more detailed report with personalized strategies could be priced between NGN 15,000 – NGN 30,000. 
• Advanced Audit: For businesses that need a more thorough analysis and strategy development, charge NGN 50,000 or more. 

4. Promote Your Instagram Account Audit Service

To attract clients, use the following strategies:

• Showcase Results on Instagram: Post before-and-after case studies or client testimonials on your Instagram feed and Stories. This proves that your audits bring real value to Instagram accounts. 
• Offer Free Tips: Share free Instagram tips and tricks to show your knowledge. You can do this through posts, stories, or even short video clips on how to improve engagement, use hashtags effectively, or create better content. 
• Reach Out to Local Businesses: Identify local businesses or influencers who need help improving their Instagram presence. Send them a personalized message offering your audit services and explain how you can help them improve their account’s performance. 
• Advertise on Instagram: Run Instagram ads targeting businesses or influencers in Nigeria who are looking to improve their social media strategy. Promote your Instagram audits by sharing your past successes and offering a limited-time discount for new clients. 

5. Use Tools to Conduct Audits

There are several online tools that can help you conduct thorough Instagram audits:

• Instagram Insights: This built-in tool can help you analyze engagement, post performance, and follower demographics. 
• Canva: Use Canva to create visually appealing audit reports for your clients. 
• Sprout Social or Hootsuite: These tools offer more advanced features like tracking follower growth, engagement analytics, and competitor comparisons, which can be beneficial when performing a comprehensive audit. 

6. Follow Up with Clients

Once you deliver the audit, follow up with your clients to ensure they’re implementing the changes you suggested. Offer additional services, like regular monitoring or content strategy creation, to keep them coming back. This helps you build long-term client relationships and increases your earning potential.

Also Read: 10 Best Ways to Make Money Online in South Africa in 2025

20. Make Money on Instagram by Selling Leads

Selling leads on Instagram refers to collecting contact information from potential customers (also known as leads) and selling this information to businesses that can benefit from it.

For example, a real estate agent may need contact details of people looking to buy a house. By collecting and selling leads from Instagram, you can connect these businesses with potential customers and earn money in the process.

Leads can be gathered by running targeted campaigns, using lead forms, or engaging with your followers to capture their details.

Many businesses in Nigeria, especially in industries like real estate, high-ticket products, and service-based businesses, are constantly on the lookout for quality leads.

Instagram is a great platform to gather leads due to its large user base and the ability to target specific demographics effectively.

Real-Life Case Study of a Nigerian Business Collecting Leads via Instagram for Real Estate

A great example of a Nigerian business that has successfully utilized Instagram to collect leads is XYZ Property Ventures, a real estate company in Lagos.

They used Instagram to showcase their properties, offering potential buyers the chance to register for more information through an Instagram lead form.

XYZ Property Ventures posted eye-catching photos and videos of homes, and included calls to action like “Click the link to get more details on this property” or “Send us a DM to get a free consultation.”

Interested customers clicked on these links, filled out forms, or sent direct messages, providing the company with valuable leads. These leads were then passed on to their sales team, who followed up with personalized offers and eventually closed deals.

By focusing on engaging content and using Instagram’s features like Instagram Stories, Instagram Direct, and Lead Ads, XYZ Property Ventures was able to generate qualified leads and sell high-ticket properties, all while making money on Instagram in Nigeria.

Methods for Collecting and Selling Leads

Selling leads on Instagram involves a combination of content creation, strategic marketing, and using Instagram’s features to capture customer interest. Here’s a step-by-step guide to help you get started:

1. Identify Your Niche and Target Audience

Before you start collecting leads, it’s important to identify the type of leads you want to generate. Are you focusing on real estate, high-ticket products, services, or something else? Once you know your niche, you can target your audience effectively.

For example, if you are in the real estate business, you’ll want to target individuals in Nigeria who are interested in buying property. Use Instagram’s targeting options, including interests, behaviors, and demographics, to reach the right people.

2. Create Engaging Content to Attract Your Audience

Your content should be designed to attract and engage your target audience. This could include:

• High-quality images and videos: Show your products or services in the best light possible. 
• Captivating captions: Include clear calls to action like “Send us a DM for more details” or “Click the link in our bio to book a free consultation.” 
• Stories: Use Instagram Stories to highlight special offers or limited-time deals, with swipe-up links for easy lead collection. 

Consistent posting and engaging with your followers will help build trust and encourage them to share their information.

3. Use Instagram Lead Ads

Instagram’s Lead Ads feature allows you to create ads that directly capture leads without requiring users to leave the platform. Here’s how to set it up:

• Create an Instagram ad with an enticing offer. 
• Use a lead form within the ad where potential customers can enter their name, email, phone number, etc. 
• Promote your lead ad to your targeted audience using Instagram’s ad manager. 

For example, a fitness coach in Nigeria could use Lead Ads to offer free fitness consultations, and in exchange, they capture the lead’s contact details, which they can later use to sell training packages.

4. Use Instagram Stories to Collect Leads

Another way to collect leads is by using Instagram Stories. Here’s how:

• Post a story offering something of value, like a free e-book, consultation, or special discount. 
• Add a call-to-action (CTA) like “Swipe up to claim your free consultation” or “DM us for more details.” 
• Use Instagram polls, question stickers, or quiz stickers to engage followers and collect information directly through interactions. 

By consistently engaging with your followers on Instagram Stories, you increase the chances of collecting valuable leads.

5. Set Up a Lead Funnel

A lead funnel involves guiding your potential customers through a series of steps, encouraging them to share their information. Here’s how you can set up a lead funnel on Instagram:

1. Attract your audience with engaging content or ads. 
2. Capture their interest by offering something valuable like a free trial or consultation. 
3. Convert them into leads by asking for their contact information, either through direct messages or lead forms. 

This funnel can work well in Instagram business in Nigeria for anyone selling high-ticket products or services.

6. Sell Your Leads to Businesses

Once you have captured leads, you can sell them to businesses that need them. This could include businesses in industries like:

• Real estate: Selling leads of individuals interested in buying homes. 
• Education: Selling leads to schools or universities looking for students. 
• E-commerce: Selling leads to online shops targeting people who have shown interest in their products. 

You can sell leads by either directly reaching out to businesses or using online platforms where businesses can purchase leads. Make sure to target businesses that align with the types of leads you’re collecting.

7. Set Your Pricing

Pricing will depend on the value of the leads you are collecting and the demand for them. You can set a fixed price per lead or negotiate a price based on the quality and quantity of leads you’re providing. For example:

• Basic leads: NGN 3,000 per lead (for low-ticket products). 
• Premium leads: NGN 10,000 per lead (for high-ticket products like real estate). 

Make sure to adjust your pricing based on market conditions and the businesses you’re working with.

8. Promote Your Lead-Generation Service

Once you’re set up, make sure to promote your lead-generation services to potential buyers. Use Instagram’s platform to advertise your services through posts, stories, and even influencer partnerships. The more exposure you get, the more likely you are to attract businesses that want to purchase leads.

FAQs on Instagram Monetisation in Nigeria

1. How to get paid on Instagram in Nigeria?

To get paid on Instagram in Nigeria, you need to meet the platform’s eligibility requirements, which include having a good number of followers and engagement. You can earn through sponsored posts, affiliate marketing, or even by selling your own products or services. Setting up an Instagram business account, using Instagram Ads, and promoting your products can also help you get paid for your efforts.

2. How much does Instagram pay for 1000 views in Nigeria?

Instagram doesn’t pay directly for views, but you can earn through sponsored posts, affiliate marketing, or Instagram’s creator program once you have a substantial following. The amount you can earn depends on your engagement rate, niche, and brand partnerships. In Nigeria, influencers with around 1000 views can start earning through collaborations or promotions, but the income varies greatly.

3. How many followers do I need to earn money on Instagram?

There’s no fixed number of followers to start earning money on Instagram in Nigeria, but having at least 1,000 followers will allow you to begin monetising with affiliate marketing and sponsored posts. As you grow your following to over 10,000, you can unlock more monetisation options like Instagram’s affiliate program, selling products, or even running ads.

4. Can I earn money by Instagram?

Yes, you can earn money by Instagram in Nigeria through various methods such as sponsored posts, affiliate marketing, selling your own products or services, and even offering Instagram account management services to businesses. Instagram allows you to monetise your content through partnerships with brands, setting up Instagram Shop, or promoting events.

5. How much does Instagram pay for 1k followers?

Instagram does not directly pay for followers. However, once you have a significant number of followers (1k or more), you can start earning money through brand partnerships, affiliate marketing, and sponsored posts. The more followers and engagement you have, the higher your potential earnings will be from Instagram.

6. How do you qualify to get paid on Instagram?

To qualify for Instagram monetisation in Nigeria, you need to have a business or creator account, meet Instagram’s eligibility requirements, and follow their guidelines. You must also have consistent engagement and a reasonable number of followers. monetisation can come through affiliate marketing, sponsored posts, selling digital products, or Instagram’s own creator tools like ads or donations.

7. How many views on Instagram to get paid?

Getting paid on Instagram doesn’t depend solely on views, but rather on engagement and the ability to drive sales or interest for brands. For example, if you’re running ads or promoting products, the more views you have, the more likely brands will want to partner with you. Views help increase the chances of getting paid through sponsored posts and affiliate links.

8. How do I start monetisation on Instagram?

To start monetising Instagram in Nigeria, you need to switch to a business or creator account. You can then apply for Instagram’s affiliate marketing program, sell products on Instagram Shop, or start promoting brands for paid partnerships. Setting up Instagram Ads, creating a consistent content strategy, and growing your engagement will help boost monetisation.

9. How do I pay for Instagram promotion in Nigeria?

Instagram promotion is done through Instagram Ads, which you can set up in the Ads Manager or directly through your Instagram business account. You’ll need to link your Instagram account to a Facebook Ads Manager account to pay for the promotion. Payment can be made using Nigerian payment methods like credit/debit cards or through PayPal.

10. How can I make money on Instagram in Nigeria in 2025?

To make money on Instagram in Nigeria in 2025, focus on building your personal brand, creating engaging content, and leveraging various monetisation strategies like sponsored posts, affiliate marketing, and Instagram’s Shop feature. Keep up with Instagram’s latest features and tools, such as Instagram Reels or Live, and use Instagram Ads to target your audience effectively.

11. What are the best ways to earn money on Instagram in Nigeria?

The best ways to earn money on Instagram in Nigeria include sponsored posts, affiliate marketing, selling your own products through Instagram Shop, promoting events, and offering services like Instagram account management or content creation. Building your brand and engaging with your followers consistently can help you monetise Instagram through various streams.

12. How do I monetise Instagram in Nigeria as a beginner?

As a beginner in Nigeria, you can monetise Instagram by first setting up a business or creator account. Focus on building your audience and creating valuable content. You can start with affiliate marketing, offering paid shoutouts, or promoting products from your own shop. As you grow, you can expand into sponsored posts, ads, and brand partnerships.

13. How can I make money on Instagram in Nigeria through affiliate marketing?

You can make money on Instagram in Nigeria by promoting products through affiliate marketing. Start by joining affiliate programs that align with your niche. Share affiliate links in your Instagram posts, stories, or bio. When your followers purchase through your link, you earn a commission. Instagram’s affiliate program makes it easy for creators to monetise their content.

14. Can I earn money from Instagram in Nigeria by selling products?

Yes, you can earn money from Instagram in Nigeria by selling products directly through Instagram Shop. Set up your Instagram Shop to showcase your products, and start promoting them through engaging content. You can sell physical products, digital goods, or even services. Instagram’s features like shopping tags and product stickers make it easier to sell directly from posts and stories.

15. How do I monetise Instagram in Nigeria with sponsored posts?

To monetise Instagram with sponsored posts in Nigeria, you need to build an engaged audience. Brands pay influencers or content creators to feature their products in posts or stories. You can either reach out to brands directly or join influencer platforms. Setting up a business profile and creating valuable, engaging content will attract brands interested in paying you for exposure.

16. How can I make money from Instagram affiliate marketing in Nigeria?

Instagram affiliate marketing in Nigeria works by promoting other brands’ products and earning a commission on any sales made through your affiliate links. Join affiliate networks or partner directly with brands. Share affiliate links in your Instagram stories, posts, or bio, and when followers purchase through your links, you earn a commission. Instagram also supports affiliate marketing features to make this process easier.

17. What are Instagram monetisation strategies in Nigeria for small businesses?

Small businesses in Nigeria can monetise Instagram by using Instagram Ads, setting up Instagram Shop, and engaging in brand partnerships. They can also leverage user-generated content, post sponsored content, and use affiliate marketing. Consistently posting engaging and relevant content while promoting products directly on Instagram will help drive sales and grow the business.

18. How can I make money on Instagram in Nigeria by selling digital products?

To make money on Instagram in Nigeria by selling digital products, you can use Instagram Shop or link to a landing page where followers can purchase eBooks, courses, templates, or other digital downloads. Use Instagram stories, posts, and bio to promote your products. You can also collaborate with other content creators or influencers to promote your digital goods.

19. How to get paid for Instagram posts in Nigeria?

To get paid for Instagram posts in Nigeria, you need to grow your followers and engagement. Brands or businesses will approach you for sponsored posts, or you can reach out to them directly. Ensure you have a clear media kit and rate card. As your profile grows, you can start earning through paid collaborations or posts for affiliate links.

20. What are the Instagram monetisation requirements in Nigeria?

Instagram monetisation requirements in Nigeria include having a business or creator account, following Instagram’s content policies, and meeting the platform’s eligibility criteria, such as a minimum number of followers and engagement. You must also have a consistent content strategy and build a strong relationship with your audience. Once these are in place, you can apply for monetisation features like sponsored posts, affiliate marketing, or Instagram’s affiliate program.

21. Can I make passive income through Instagram in Nigeria?

Yes, you can make passive income through Instagram in Nigeria by leveraging affiliate marketing, sponsored posts, or selling digital products. Once your content is posted and your affiliate links are live, you can earn money even when you’re not actively working. Instagram’s features, such as affiliate programs and IG Ads, help you set up automated revenue streams.

22. How do I use Instagram to generate income in Nigeria?

To generate income on Instagram in Nigeria, start by creating valuable, engaging content that resonates with your audience. You can use Instagram to promote affiliate products, offer services like content creation, sell products through Instagram Shop, or collaborate with brands for sponsored posts. Consistency and engagement are key to increasing your Instagram income.

23. What is the best way to earn Instagram income in Nigeria?

The best way to earn Instagram income in Nigeria is by building a strong personal brand and audience. monetise through affiliate marketing, sponsored posts, and Instagram Ads. As a Nigerian influencer or business, you can use Instagram Shop, offer photo/video editing services, or host events. Diversifying your income streams is crucial for success.

24. How do I promote my business on Instagram to make money in Nigeria?

To promote your business on Instagram and make money in Nigeria, you can start by setting up an Instagram business account and regularly posting engaging content. Use Instagram Ads to reach a wider audience, partner with influencers for brand exposure, and sell directly through Instagram Shop. Engaging with your followers and using relevant hashtags can also drive sales.

25. How do I set up and manage an Instagram business in Nigeria?

Setting up and managing an Instagram business in Nigeria involves creating a business profile, ensuring your content is consistent and high-quality, and engaging with your audience. You can sell products via Instagram Shop, run ads, and use Instagram Stories or posts to promote your services. Tracking performance through Instagram Insights will help you optimise your strategy.

26. How do I use Instagram ads to make money in Nigeria?

To use Instagram ads to make money in Nigeria, you can create ads using Instagram’s Ads Manager. Target your audience based on location, interests, and demographics. Running ads for your products or services or for affiliate marketing can drive traffic to your website or Instagram Shop, increasing sales. Experiment with different ad types, such as carousel ads or video ads, to see what works best for your business.

27. What are the steps to monetise Instagram in Nigeria using Instagram Shop?

To monetise Instagram in Nigeria using Instagram Shop, you must first set up a business account and connect it to your product catalog. Once your products are listed, you can tag them in posts and stories. You can also run ads for your shop to boost visibility. Consistently posting content and engaging with your followers will help drive sales through Instagram Shop.

28. How can I make money on Instagram in Nigeria with content creation?

You can make money on Instagram in Nigeria by offering content creation services for brands. Build a portfolio of your work, showcase it on your profile, and approach brands or businesses for collaborations. Offering services like photography, video editing, and graphic design can help you earn money through content creation. You can also create sponsored content for other brands.

29. Can I earn money on Instagram in Nigeria by promoting events?

Yes, you can earn money on Instagram in Nigeria by promoting events such as concerts, webinars, or workshops. Use Instagram’s features like Stories, posts, and IGTV to create event promotions. You can charge event organizers for promoting their events or sell tickets directly through Instagram Shop. Building a strong community and regularly engaging with your followers will help boost event promotion efforts.

30. What is the best way to make money on Instagram in Nigeria through brand partnerships?

The best way to make money on Instagram in Nigeria through brand partnerships is by building a solid and engaged following. Once your profile has a good following, reach out to brands or use influencer marketing platforms to find opportunities. Negotiate terms for product promotions, sponsored posts, or long-term collaborations with brands that align with your values and niche.

31. What is the best way to make money on Instagram in Nigeria through brand partnerships?

To make money on Instagram in Nigeria through brand partnerships, first build a strong personal brand with consistent and engaging content. Once you have a significant and engaged following, reach out to brands that align with your niche, or sign up on influencer marketing platforms. Create a media kit with your engagement stats and rates to show potential partners. Negotiate deals for sponsored content, long-term collaborations, and brand endorsements to earn money.

32. How can I sell products on Instagram in Nigeria through affiliate marketing?

To sell products on Instagram in Nigeria through affiliate marketing, you need to sign up for affiliate programs like Amazon Associates, Jumia Affiliate Program, or other local programs. Once approved, share affiliate links in your Instagram posts and stories, using captivating captions. Each time someone buys a product through your link, you earn a commission. Focus on products that resonate with your followers to increase your chances of earning.

33. How do I use Instagram affiliate links to make money in Nigeria?

Using Instagram affiliate links to make money in Nigeria is simple. First, join affiliate programs that cater to Nigerian consumers, like Jumia, Konga, or international programs like Amazon. Then, share the products you’re promoting via posts, stories, and IGTV. Add your unique affiliate links in your bio or use swipe-up links in your Stories (if eligible). Promote products that appeal to your audience and provide honest reviews to increase conversions.

34. How do I make money on Instagram in Nigeria with paid shoutouts?

To make money on Instagram in Nigeria with paid shoutouts, you need to have a significant number of followers who are engaged with your content. Offer shoutout services to businesses or individuals who want exposure. You can set your prices based on your follower count, engagement rate, and niche. Be transparent with your audience, ensuring that the products or services you’re promoting align with their interests.

35. What are the best Instagram affiliate programs in Nigeria?

The best Instagram affiliate programs in Nigeria include Jumia Affiliate Program, Konga Affiliate Program, and international programs like Amazon Associates. These programs allow you to earn a commission by promoting products through your affiliate links on Instagram. Choose programs that fit your niche and have products that appeal to your audience for higher earnings.

36. How do I get paid for Instagram affiliate marketing in Nigeria?

To get paid for Instagram affiliate marketing in Nigeria, sign up for an affiliate program, select products to promote, and share your affiliate links with your followers. Once someone buys through your link, you earn a commission. Most affiliate programs pay via bank transfer, PayPal, or other payment methods. Ensure you meet the minimum payout requirements before withdrawing your earnings.

37. How can I make money by selling photography on Instagram in Nigeria?

You can make money by selling photography on Instagram in Nigeria by offering prints, digital downloads, or photography services. Build a portfolio of your work and use Instagram as a platform to showcase your photography skills. You can use Instagram Shop to sell directly, or promote your services for events, weddings, or businesses. Regularly engage with your followers to keep them interested in your photography business.

38. What are the steps to promote music on Instagram in Nigeria?

To promote music on Instagram in Nigeria, create an Instagram business profile and start sharing teasers, behind-the-scenes content, or snippets of your music. Use IGTV for full-length videos or snippets of your tracks. Engage with your followers through polls, comments, and Stories to boost interaction. Collaborate with influencers or run Instagram ads targeting music lovers to increase your reach and visibility.

39. How do I promote my products and services on Instagram in Nigeria?

To promote your products and services on Instagram in Nigeria, create an Instagram business account and ensure your bio clearly explains what you offer. Use high-quality images and videos in your posts to showcase your products. Post regularly, and use Instagram Stories, ads, and IGTV to engage your audience. Use relevant hashtags and geo-tags to increase discoverability. Encourage customer reviews and testimonials to build trust.

40. How can I use Instagram to promote events and gain ticket sales in Nigeria?

To promote events and gain ticket sales on Instagram in Nigeria, start by creating an eye-catching event poster and share it in your feed. Use Instagram Stories and IGTV to engage your audience with event teasers. Include a link to buy tickets in your bio or use Instagram’s swipe-up feature in Stories. Run targeted Instagram ads to reach people in your event’s location and build buzz around your event with regular posts leading up to the event day.

41. How to use Instagram Live Gifts to earn money in Nigeria?

To earn money from Instagram Live Gifts in Nigeria, start by hosting engaging live sessions where your followers can interact with you in real time. Instagram allows viewers to send virtual gifts (coins) during your Live broadcasts, which can be converted into real money. To activate this feature, ensure your account meets Instagram’s requirements for Live Gifts. Promote your Live sessions regularly and encourage your followers to send gifts during your broadcasts for more earnings.

42. How to sell digital products via Instagram in Nigeria?

To sell digital products on Instagram in Nigeria, you need to create a business account and set up an Instagram Shop (if applicable). Showcase your digital products, such as eBooks, courses, or templates, through high-quality posts and Stories. Use Instagram’s Shop feature to add a direct link to your digital product. Promote your products regularly and create engaging content that leads potential customers to buy. Consider running targeted Instagram ads to increase sales.

43. Can Instagram Live Gifts help me earn money in Nigeria?

Yes, Instagram Live Gifts can help you earn money in Nigeria. By engaging with your audience during live sessions, you can encourage them to send virtual gifts, which are redeemable for real money. The more engaging and valuable your Live content, the more likely your followers will send gifts. Promote your Live sessions in advance and ensure you provide exciting and interactive content to Maximise your earnings from Instagram Live Gifts.

44. What are the steps to make money on Instagram by creating content for brands in Nigeria?

To make money on Instagram by creating content for brands in Nigeria, start by building a strong personal brand and establishing yourself as a content creator. Create engaging and high-quality content that aligns with your niche and audience. Then, reach out to brands that match your niche, offering your content creation services. You can also sign up for influencer marketing platforms. Set your rates based on the amount of content and engagement you offer. Brand partnerships can be long-term, providing a steady income stream.

45. How do I use Instagram to sell leads to businesses in Nigeria?

To use Instagram to sell leads to businesses in Nigeria, start by growing a targeted audience on your Instagram account. Share valuable content that attracts potential customers, and encourage them to engage through comments, polls, or direct messages. You can offer free consultations, downloads, or webinars to collect leads. Once you’ve gathered contact information, sell these leads to businesses in industries like real estate or high-ticket products. Use Instagram ads and Stories to generate more leads.

46. How do I sell leads via Instagram in Nigeria?

Selling leads via Instagram in Nigeria involves growing an engaged, niche audience and capturing their contact details. Create engaging content that encourages followers to interact with your posts or click on links to landing pages where they can submit their information. Offer free resources like eBooks or webinars to attract potential leads. Once you have a solid list of leads, sell them to businesses in relevant industries. Use Instagram’s ads and direct messaging features to drive lead generation.

47. How to use Instagram Ads Manager to make money in Nigeria?

To use Instagram Ads Manager to make money in Nigeria, start by creating a business account and connecting it to your Instagram. Set up a campaign through the Instagram Ads Manager, targeting specific demographics and interests relevant to your products or services. Choose objectives that align with your business goals, such as generating sales, website traffic, or brand awareness. Monitor your ad performance and adjust the settings to Maximise your return on investment.

48. What is the best way to run Instagram ads in Nigeria for business success?

The best way to run Instagram ads in Nigeria for business success is by targeting the right audience with relevant content. First, create engaging and visually appealing ads that reflect your brand. Use Instagram Ads Manager to define your audience by location, age, interests, and behavior. Track the performance of your ads and adjust based on what’s working. Additionally, use Instagram Stories, carousels, or video ads for better engagement and conversions.

49. How do I manage Instagram accounts for businesses in Nigeria to earn money?

To manage Instagram accounts for businesses in Nigeria, first build expertise in content creation, engagement strategies, and Instagram’s analytics tools. Reach out to local businesses, offering account management services that include content creation, customer engagement, and analytics reporting. You can charge a monthly fee based on the level of service you provide. Growing the business’s presence, generating leads, and creating impactful content will lead to recurring income.

50. How can I start offering Instagram account management services in Nigeria?

To start offering Instagram account management services in Nigeria, begin by learning the ins and outs of Instagram marketing. Build a portfolio of your work, showcasing successful campaigns or accounts you’ve managed. Reach out to businesses in your area and offer your services. Set competitive rates and offer personalized management packages, including content creation, audience engagement, and performance tracking. Promote your services on your own Instagram and through networking to attract clients.

51. How do I get paid on Instagram through sponsored posts in Nigeria?

To get paid on Instagram through sponsored posts in Nigeria, you must first build a strong following and engage with your audience consistently. Brands will approach you for sponsored posts based on your niche, engagement, and influence. To ensure you get paid, negotiate clear terms with the brand, including compensation, content expectations, and timelines. Once you agree on the deal, create high-quality content that promotes the brand’s product or service, and post it to your Instagram account.

52. How can I use Instagram Ads to target Nigerian customers and boost sales?

To use Instagram Ads to target Nigerian customers and boost sales, you need to set up a business account on Instagram and link it to your Facebook Ads Manager. Create an ad that is relevant to your target audience in Nigeria. Use Instagram’s advanced targeting features to narrow your audience by age, location, interests, and behaviors. Set a budget and schedule, and run your ad campaign. Monitor your ad performance to refine your approach and Maximise your ROI. Instagram Ads are an effective way to reach Nigerian customers and increase sales.

53. What are the steps for selling photography or art on Instagram in Nigeria?

To sell photography or art on Instagram in Nigeria, you need to start by setting up a business account. Post high-quality images of your art or photography regularly and use appropriate hashtags to attract potential buyers. Use Instagram’s Shop feature to add prices and purchasing links to your posts. Offer limited edition prints, digital downloads, or commissions for custom art. Engage with your audience through Stories and direct messages to generate interest. Additionally, you can use Instagram ads to reach a wider audience.

54. How do I use Instagram to attract clients for Instagram account management in Nigeria?

To attract clients for Instagram account management in Nigeria, start by showcasing your expertise on your Instagram account. Post tips and case studies about successful Instagram strategies, engagement growth, and content creation. Use hashtags like #InstagramManagerNigeria to increase your visibility. Offer free consultations or audits to attract potential clients. Once you gain their trust, offer a tailored service package that meets their business needs. Networking with local businesses and promoting your services through your own Instagram account will help you land clients.

55. How do I make money on Instagram with affiliate marketing in Nigeria for high-ticket items?

To make money on Instagram with affiliate marketing in Nigeria for high-ticket items, join affiliate programs that offer commissions on high-value products or services. Post content related to these products, such as reviews, unboxings, or tutorials. Include affiliate links in your posts or Stories. For higher conversion rates, engage with your audience by sharing your personal experience with the products. Ensure your affiliate links are easy to click, either through the Instagram bio or swipe-up links in Stories (for accounts with 10k+ followers). Promoting high-ticket items requires trust and authenticity, so build a solid relationship with your followers.

56. What are the best ways to monetise Instagram in Nigeria using video content?

The best ways to monetise Instagram in Nigeria using video content include running Instagram ads, collaborating with brands for sponsored videos, or offering video tutorials and paid content. Post videos that engage your audience and keep them coming back for more. Use Instagram’s IGTV feature for longer-form content that can be monetised through ads and partnerships. Additionally, promote products or services in your videos and include affiliate links to generate sales. Engage your followers by asking for their opinions and encouraging them to interact with your content.

57. How do I make money from Instagram through content creation for Nigerian brands?

To make money from Instagram through content creation for Nigerian brands, build a strong portfolio showcasing your creative skills. Approach local brands or use influencer platforms to connect with brands that align with your niche. Offer content creation services that include high-quality photos, videos, and engaging captions. Charge for your services based on your expertise and the scope of the project. As you grow your audience and build your brand reputation, more brands will approach you for collaborations and sponsored content.

58. How do I create Instagram content that generates income for Nigerian businesses?

To create Instagram content that generates income for Nigerian businesses, focus on creating engaging and valuable content that aligns with the business’s products or services. Use high-quality visuals, compelling captions, and relevant hashtags to increase visibility. Engage with your audience through Stories, polls, and direct messages to drive sales. Run Instagram ads to reach a broader audience and use Instagram Shopping to provide a seamless buying experience. Keep track of your content’s performance and adjust your strategy accordingly to generate more revenue for the business.

59. How to use Instagram for selling digital products like eBooks or courses in Nigeria?

To use Instagram for selling digital products like eBooks or courses in Nigeria, create a business account and showcase your products through high-quality posts and Stories. Provide free previews, testimonials, and educational content to create interest. Use Instagram’s Shop feature to list your digital products or include direct links in your bio and Stories (for accounts with 10k+ followers). Run targeted Instagram ads to reach your ideal audience, and use Instagram Live to engage with followers and answer questions about your products. Offer special discounts and limited-time promotions to encourage purchases.

60. How do I monetise Instagram through selling leads in Nigeria for high-ticket products?

To monetise Instagram through selling leads in Nigeria for high-ticket products, you first need to build a targeted following. Post content that appeals to people interested in high-ticket items, such as luxury products or real estate. Use Instagram ads to drive traffic to your landing pages where visitors can submit their information. Offer valuable content like guides, checklists, or consultations to capture leads. Once you have gathered enough leads, sell them to businesses in relevant industries like real estate, insurance, or high-end electronics.

61. How do I monetise Instagram through selling leads in Nigeria for high-ticket products?

To monetise Instagram through selling leads for high-ticket products in Nigeria, focus on building a highly targeted and engaged audience. Create content that appeals to people interested in expensive items such as real estate or luxury cars. You can gather leads by offering downloadable guides, free webinars, or consultations that require users to submit their contact information. Once you have a database of leads, sell those leads to businesses in relevant high-ticket industries. You can also run Instagram ads to attract the right people and funnel them into your lead generation system.

62. How do I make money from Instagram in Nigeria by hosting webinars or workshops?

To make money from Instagram in Nigeria by hosting webinars or workshops, start by creating content that establishes you as an expert in your field. Promote your upcoming webinar or workshop through posts, Stories, and Instagram Live. Encourage your followers to register for your event by offering exclusive knowledge, discounts, or bonuses. Set a fee for your webinar or workshop, and share the link to your registration page in your bio and Stories. Run targeted Instagram ads to expand your reach and attract a wider audience. After hosting the event, offer follow-up services to generate more income.

63. How do I sell art or photography on Instagram as a Nigerian creative?

To sell art or photography on Instagram as a Nigerian creative, create a business account and post your work regularly, making sure to showcase your best pieces. Use relevant hashtags like #NigerianArt or #PhotographyInNigeria to attract potential buyers. Set up an Instagram shop or include a link to your online store where followers can purchase your work. Offer limited edition prints, digital downloads, or custom commissions. Engage with your audience by responding to comments and DMs and using Instagram’s Stories and Live features to connect with potential customers.

64. What are the steps to use Instagram to promote high-end products and services in Nigeria?

To promote high-end products and services on Instagram in Nigeria, first, set up a professional business account. Post high-quality, luxury-oriented content that highlights the features and benefits of your products or services. Use Instagram’s shopping feature to tag products in your posts and make it easy for users to make a purchase. Run Instagram ads targeting users who show interest in luxury items or services, such as high-income earners. Collaborate with influencers who have a similar target audience to boost your brand’s visibility and credibility. Provide excellent customer service and engage actively with your followers.

65. How do I use Instagram for affiliate marketing in Nigeria to earn a commission?

To use Instagram for affiliate marketing in Nigeria to earn a commission, sign up for affiliate programs that offer products or services aligned with your audience’s interests. Create content such as reviews, tutorials, or unboxing videos that feature the affiliate products. Include your unique affiliate links in your Instagram bio or Stories (for accounts with 10k+ followers) to direct followers to the product’s website. Share your personal experiences with the product to build trust with your audience. Monitor your performance and optimise your content for higher conversions to increase commissions.

66. How can Nigerian businesses earn through Instagram marketing and sponsored posts?

Nigerian businesses can earn through Instagram marketing and sponsored posts by building a solid presence on the platform. Start by creating engaging and relevant content that appeals to your target audience. Partner with influencers who can help promote your products to a larger, targeted audience. Sponsored posts allow you to pay influencers or other Instagram accounts to feature your products, increasing your brand’s exposure. Track the performance of your sponsored campaigns and adjust your strategies to Maximise your return on investment (ROI).

67. How can I make money on Instagram in Nigeria through affiliate marketing for high-ticket items?

To make money on Instagram in Nigeria through affiliate marketing for high-ticket items, join affiliate programs that offer lucrative commissions for expensive products, such as luxury goods or real estate. Create content such as detailed reviews, unboxing, and lifestyle content that showcases these high-ticket products. Include affiliate links in your bio, captions, or Stories to encourage your followers to make purchases. Use Instagram ads to target users interested in high-end items. Build trust by sharing honest opinions and experiences with the products, and make your affiliate links as accessible as possible.

68. What are the best ways to monetise Instagram in Nigeria using video content?

The best ways to monetise Instagram in Nigeria using video content include running Instagram ads, collaborating with brands for sponsored videos, or creating video tutorials and paid content. Use Instagram’s IGTV feature to post longer-form content that can be monetised through ads. Post video reviews of products or services and include affiliate links to earn commissions. Engage with your followers through Instagram Stories and Live, encouraging them to interact with your content. Offering paid video tutorials or courses is another great way to generate income from video content.

69. How do I make money from Instagram through content creation for Nigerian brands?

To make money from Instagram through content creation for Nigerian brands, showcase your content creation skills on your Instagram account. Build a portfolio by posting creative content that appeals to brands in your niche, such as photography, video editing, or graphic design. Approach Nigerian brands that align with your style and offer your content creation services. You can also sign up for influencer platforms where brands seek content creators. Charge for your services based on the scope of the project and your experience. As you grow your following and reputation, you’ll attract more brands willing to pay for your services.

70. How do I create Instagram content that generates income for Nigerian businesses?

To create Instagram content that generates income for Nigerian businesses, focus on delivering value to the audience through engaging posts, videos, and Stories. Understand the business’s target market and create content that speaks directly to their needs and interests. Use Instagram’s Shopping feature to allow users to purchase directly from your posts. Run Instagram ads to reach a wider audience and boost sales. Engage with followers through comments and direct messages, and offer exclusive deals or discounts to encourage purchases. Track your content’s performance to refine your strategy and increase sales for the business.

71. How to use Instagram for selling digital products like eBooks or courses in Nigeria?

To use Instagram for selling digital products like eBooks or courses in Nigeria, start by creating a professional business account and posting valuable content related to your niche. Promote your digital products through engaging posts, Stories, and Instagram Live, providing sneak peeks of the content or offering discounts. Use Instagram’s “Link in Bio” feature to direct followers to your product landing page or an online marketplace where they can purchase your eBook or course. You can also create an Instagram Shop if your digital products qualify. Use Instagram ads to target your ideal customers and boost your sales.

72. How do I monetise Instagram through selling leads in Nigeria for high-ticket products?

To monetise Instagram through selling leads for high-ticket products in Nigeria, focus on building a targeted audience interested in luxury items like real estate or expensive services. Create content that attracts these high-value prospects by offering guides, checklists, or webinars in exchange for contact details. Once you have a list of leads, sell them to businesses offering high-ticket products. Use Instagram ads to gather more leads, and engage with followers through comments and messages to build relationships. Ensure your content is relevant to the audience you want to target to increase your chances of converting them into high-ticket leads.

73. How do I make money from Instagram in Nigeria by hosting webinars or workshops?

To make money from Instagram in Nigeria by hosting webinars or workshops, start by building an engaged following by providing valuable content. Promote your webinars or workshops via Instagram posts, Stories, and IGTV, giving followers a sneak peek into the topics you will cover. Set a price for access and use the link in your bio to direct potential customers to the registration page. Offer exclusive value, such as personal interaction or a certificate of completion, to incentivize sign-ups. You can also offer special discounts or bonuses to Instagram followers who sign up early, and run Instagram ads to expand your reach.

74. How do I sell digital products via Instagram in Nigeria?

To sell digital products via Instagram in Nigeria, set up an Instagram business profile and begin posting content that highlights your digital products, such as eBooks, courses, or software. Include clear calls to action in your posts and use Instagram’s “Link in Bio” feature to guide followers to your product page. Promote limited-time discounts or special offers through Stories and IGTV. You can also set up an Instagram Shop, if eligible, to sell your digital products directly through Instagram. Use Instagram ads to target the right audience and drive traffic to your sales page.

75. Can Instagram Live Gifts help me earn money in Nigeria?

Yes, Instagram Live Gifts can help you earn money in Nigeria. Instagram Live Gifts are virtual gifts that followers can send during your live streams as a way to support you. To make money from Instagram Live Gifts, start by building an active and engaged audience. Regularly host live sessions on topics that interest your followers, and encourage them to send gifts during the session. The more engaging and interactive your live streams are, the higher the chances of receiving gifts. These gifts are later converted into money that you can withdraw, giving you an additional income stream on Instagram.

76. What are the steps to make money on Instagram by creating content for brands in Nigeria?

To make money on Instagram by creating content for brands in Nigeria, start by building a strong portfolio of content that showcases your skills, such as photography, video creation, or graphic design. Reach out to brands that align with your niche and offer your content creation services. You can also join influencer platforms where brands search for content creators. Charge for your services based on the complexity of the work and your experience level. Once you have a few successful collaborations, your portfolio will attract more high-paying clients. Regularly post content that reflects your creativity and expertise to continue building your personal brand.

77. How do I use Instagram to sell leads to businesses in Nigeria?

To use Instagram to sell leads to businesses in Nigeria, you need to focus on creating high-quality content that attracts potential customers who are interested in a specific product or service. Use Instagram’s lead generation features, such as direct messaging, downloadable content, or quizzes, to collect contact information. Once you have gathered a list of leads, approach businesses in relevant industries (such as real estate, education, or health services) and offer to sell the leads to them. Run targeted Instagram ads to expand your lead generation efforts and capture more high-quality leads. Ensure your content addresses the pain points of your audience to drive conversions.

78. How do I sell leads via Instagram in Nigeria?

Selling leads via Instagram in Nigeria involves building a community of followers who are likely to be interested in high-value products or services. You can generate leads by creating valuable content such as free eBooks, webinars, or consultations in exchange for their contact details. Once you have a list of qualified leads, you can sell those leads to businesses that offer high-value services or products. Use Instagram ads to promote your lead generation offerings and target users who fit your ideal customer profile. Regularly engage with your audience to build trust and increase the likelihood of converting them into leads.

79. How to use Instagram Ads Manager to make money in Nigeria?

To use Instagram Ads Manager to make money in Nigeria, you need to set up an Instagram business profile and connect it to your Facebook Ads Manager account. Create visually appealing ads that promote your products, services, or affiliate products. Choose the right objective for your ad campaign, such as driving traffic to your website or boosting engagement with your posts. Target your ads to a specific audience based on demographics, interests, and behaviour. Monitor the performance of your ads and make adjustments to improve your return on investment (ROI). Instagram Ads Manager is a powerful tool for businesses in Nigeria to drive sales, increase brand awareness, and generate leads.

80. What is the best way to run Instagram ads in Nigeria for business success?

The best way to run Instagram ads in Nigeria for business success is to first identify your target audience and create content that appeals to them. Make sure your ads are visually attractive, with clear calls to action.

Use Instagram’s advanced targeting options to reach users who are most likely to be interested in your business.

Run ads during peak hours to Maximise visibility, and A/B test different ad creatives to see which works best.

Track your ad performance and use the insights to optimise your campaigns for better results.

Consistency is key to ensuring your business stands out in the crowded Instagram space.

Conclusion

Making money on Instagram in Nigeria isn’t just a dream, it’s an opportunity that’s right at your fingertips in 2025.

You can monetise Instagram through affiliate marketing, sponsored posts, selling digital products, or even offering services like account management.

With the right strategies, and a bit of hustle, your success on Instagram starts now.

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