How to Start a Shopify Business in Nigeria and Tips to Make Money in 2025

In 2025, online businesses are booming, and Shopify is at the center of it all. In this in-depth article, you will learn how to start a Shopify business in Nigeria, and also how to make money on Shopify in 2025. For Nigerians looking to start a profitable online business in 2025, Shopify offers a simple yet powerful platform to build an online store and reach customers worldwide. Think about this. You can create a business from the comfort of your home, sell products to people across the globe, and make money 24/7. Whether you’re a beginner or already have experience, Shopify gives you the tools to turn your ideas into a thriving online store.

In 2025, online businesses are booming, and Shopify is at the center of it all. In this in-depth article, you will learn how to start a Shopify business in Nigeria, and also how to make money on Shopify in 2025.

For Nigerians looking to start a profitable online business in 2025, Shopify offers a simple yet powerful platform to build an online store and reach customers worldwide.

Think about this. You can create a business from the comfort of your home, sell products to people across the globe, and make money 24/7. Whether you’re a beginner or already have experience, Shopify gives you the tools to turn your ideas into a thriving online store.


You’ll learn exactly how to make money on Shopify, you’ll achieve results faster than most beginners, and you’ll save yourself the headaches of costly mistakes with our expert guidance. All for just ₦4,999.


What is Shopify?

Shopify is a platform that helps you create an online store where you can sell products or services to people around the world. Think of it as a simple tool that makes it easy for anyone to start selling online without needing to know much about coding or website design.

Whether you are selling clothes, electronics, or even handmade crafts, Shopify provides everything you need to set up your store, manage your products, and handle customer orders.

Shopify is perfect for Beginners

If you’re completely new to online business, Shopify is one of the best places to start. It is designed to help beginners create a professional-looking store in just a few steps.

You don’t need to be a tech expert to use it. Shopify has ready-made templates that you can customize to match your style, making it easy to build your store and start selling in no time.

How Shopify Works

  • Sign Up: Create an account and choose a plan that fits your budget.
  • Set Up Your Store: Add products, set your prices, and customize your store’s design.
  • Start Selling: Share your store link with customers or promote it through social media and ads.

Shopify takes care of the technical side, so you can focus on selling and making money. That’s why it’s perfect for beginners or anyone looking to start a Shopify Business in Nigeria.

Features That Help You Make Money with Shopify

  1. Payment Integration: Shopify supports payment methods that work in Nigeria, making it easy for customers to pay you.
  2. Mobile-Friendly Design: Most Nigerians shop using their phones. Shopify makes sure your store looks great on all devices.
  3. Marketing Tools: Shopify has built-in tools to help you market your store, like email campaigns and discount codes.

Should I Start a Shopify Business in Nigeria in 2025? Is it Profitable?

The answer is simple: Yes, starting a Shopify Business in Nigeria in 2025 is a smart move, and it can be highly profitable if you do it right. 

With more Nigerians shopping online than ever before and the growing use of smartphones and internet access, the e-commerce market is booming. Shopify is one of the best platforms to take advantage of this trend, especially for beginners.

Why Start a Shopify Business in Nigeria in 2025?

1. E-commerce is Growing Fast

More people in Nigeria are buying products online every day. From clothes to electronics, Nigerians now trust online stores more than they did a few years ago. By using Shopify, you can tap into this growing market and make money with Shopify by reaching both local and international customers.

2. Low Start-Up Costs

Unlike physical shops, starting a Shopify Business in Nigeria doesn’t require big investments. All you need is an internet connection, a laptop or smartphone, and a small budget to get started. Shopify makes it easy to launch your business for as low as $5.

3. Access to Global Markets

Shopify allows you to sell to customers outside Nigeria. This means you’re not limited to selling locally. You can reach buyers from all over the world and make money with Shopify by offering products they love.

How Much Does Shopify Cost in Nigeria? All Shopify Pricing Plans Compared

Choosing the right Shopify plan is an important decision. It’s not just about the monthly fees; the features, transaction costs, and the number of user accounts also matter.

Let’s break down the differences between the Shopify plans, so you can find the one that fits your business needs in 2025.

#1. Shopify Starter Plan – $5/Month

The Starter Plan is perfect for beginners who want a simple way to sell online without creating a full store.

Who it’s for: If you’re learning how eCommerce works or want to sell on social media platforms like Facebook, TikTok, or WhatsApp, this plan is for you.

Features

  • No online store. Just a Shopify account and a checkout page to process payments.
  • Sell via links on messaging apps, emails, and social media.
  • Use Shopify POS Lite to accept in-person payments on your phone or tablet.
  • Includes abandoned cart recovery emails and basic marketing tools.

Limitations

  • 5% + $0.30 online credit card fees.
  • 2 locations for inventory and fulfillment.
  • Basic reporting only.

The Starter Plan is an affordable way to start selling, but it has its limits, especially if you want a fully functional eCommerce store.

#2. Shopify Basic Plan – $29/Month (Annual Billing)

The Shopify Basic Plan is ideal for small businesses that need a proper online store and blog.

Who it’s for: Entrepreneurs who want to build a storefront and start growing their eCommerce business.

Features

  • Full online store with customizable themes.
  • Up to 2 staff accounts.
  • Sell in up to 1,000 inventory locations.
  • Automatic cart abandonment recovery.
  • Discounts on shipping—up to 77% with major carriers like DHL and USPS.

Fees

  • 2.9% + $0.30 for online credit card payments.
  • 2% for third-party payment gateways.

The Basic Plan is a great starting point for building an online presence and managing your store professionally.

#3. Shopify Plan – $79/Month (Annual Billing)

The Shopify Plan is a step up from Basic, offering more tools for growing businesses.

Who it’s for: Businesses ready to expand and need advanced features to manage growth.

Features

  • Allows up to 5 staff accounts.
  • $200 shipping insurance for eligible labels.
  • Up to 88% shipping discounts with major carriers.
  • Better reporting tools for tracking performance.

Fees

  • 2.6% + $0.30 for online credit card payments.
  • 1.5% for third-party payment gateways.

This plan gives you more control and support as your business scales.

#4. Advanced Plan – $299/Month (Annual Billing)

The Shopify Advanced Plan is for established businesses with larger teams and complex needs.

Who it’s for: Merchants handling high sales volumes and managing international sales.

Features

  • Up to 15 staff accounts.
  • In-depth performance reports and analytics.
  • Tools for managing duties and import taxes for global sales.
  • Up to 88% shipping discounts.

Fees

  • 2.4% + $0.30 for online credit card payments.
  • 1% for third-party payment gateways.

This plan is designed for businesses that need robust features to handle growth and global transactions.

#5. Shopify Plus Plan – Starts at $2,000/Month

The Shopify Plus Plan is for large-scale enterprises and corporate stores that require advanced customization and support.

Who it’s for: High-growth businesses handling massive sales volumes.

Features

  • Customizable checkout for a better customer experience.
  • Unlimited administrative user access.
  • Support for more store locations and large-scale operations.
  • Enhanced automation tools to streamline business processes.

This plan is tailor-made for enterprises, but the pricing depends on your business size and resource needs.

Which Shopify Pricing Plan is Best

The Starter Plan is great for beginners, while the Basic and Shopify Plans work well for small to medium businesses. The Advanced Plan and Shopify Plus are perfect for established businesses looking to scale.

Also Read

Easiest Ways to Earn Dollars in Nigeria in 2024

Step-by-Step Guide to Starting a Shopify Business in Nigeria

Step 1: Start Your Shopify Free Trial

The first step to start a Shopify Business in Nigeria is signing up for Shopify’s free trial. This gives you 3 days to test the platform and see how it works without paying anything.

Entry to Starting Your Free Trial

To begin, click on the “Start free trial” button on Shopify’s homepage. This will take you to the registration form, where you’ll need to provide some details.

Registration Form

Enter your email address, create a strong password, and type in the name of your store. If you’re unsure about the name, Shopify offers a Business Name Generator to help you come up with ideas.

Providing Additional Information

After completing the registration form, you’ll see two pages asking for more details.

  • On the first page, you can select “I’m just playing around” if you’re still figuring things out. You can always update this information later in your settings.
  • On the second page, Shopify will ask for your name, address, and contact details. Again, all of this can be changed later under “My Account” in the dashboard.

Step 2: Get Familiar with Your Dashboard

When you start using Shopify, the first thing you need to do is get to know your dashboard. The dashboard is like the control center for your online store. This is where you can manage everything, from adding products to checking how well your store is performing.

Home

The Home section gives you tips and steps to set up your store. It also provides tricks on how to use Shopify effectively.

Orders

This is where you can see all your orders. You can also create drafts for manual orders and review abandoned checkouts to follow up with customers who didn’t complete their purchases.

Products

The Products section lets you manage everything related to your inventory. You can add new products, organize them into collections, track your stock, and even handle gift cards if you offer them.

Customers

In the Customers section, you can add customer details, import customer lists, and manage their information. You’ll also be able to view their purchase history and other data they’ve shared with your store.

Analytics

The Analytics section helps you see how your store is performing. You can access detailed reports, create custom reports, and view real-time data about your store.

Marketing

In the Marketing section, you can create campaigns to promote your store. Shopify also allows you to manage automated marketing activities to save time.

Discounts

Use the Discounts section to create discount codes for your customers. This is a great way to attract more buyers and increase sales.

Apps

The Apps section allows you to download apps that add more features to your store. These apps can help with marketing, customer service, or even inventory management.

Online Store

This section lets you customize your store’s theme, set up a blog, manage your website navigation, create new pages, and buy a domain name.

Settings

The Settings section is where you manage the backend of your store. Here, you can adjust everything from payment options to shipping and taxes.

Step 3: Manage Orders

Managing orders is one of the most important parts of using Shopify. Your Orders section will stay empty until you open your store and start receiving orders from customers. To start selling and accepting orders, you’ll also need to buy a Shopify plan.

Draft Orders

Before you officially open your store, you can use the Draft Orders feature to understand how orders work. Draft orders allow you to manually create orders and invoices. This is especially helpful if you take orders over the phone or want to send a custom invoice to a customer.

How to Create a Draft Order

To create a draft order, go to the Drafts section in your Shopify dashboard and click “Create draft order.”

  • You will be asked to add products to the order.
  • Add some notes if necessary.
  • Choose an existing customer or create a new one to assign the order to.

Once this is done, you’ll have a better idea of how Shopify handles orders and invoices.

Why This Matters

By practicing with draft orders, you’ll gain confidence in managing customer purchases and handling invoices, which is essential for running your store efficiently. This step prepares you to start a Shopify Business in Nigeria and handle real customer transactions as you grow your store.

Step 4: Add Products to Your Online Store

Now it’s time to add products to your Shopify store. This is one of the most exciting steps because it’s when your store starts to take shape.

Deciding What to Sell

If you’re not sure what to sell yet, you might want to research trending products or items that are in high demand. Once you’ve decided, you’re ready to start adding them to your store.

Start Adding Your Products

To begin, click on the “Add Product” button in your Shopify dashboard. This takes you to the product setup page, where you’ll enter all the details about what you’re selling.

Enter the Product Title

Start with a clear and simple title. For example, if you’re selling a giant white teddy bear or a hand-drawn Beatles poster, use that as your product name. The title alone is enough to save your product.

Add a Description

Under the title, there’s a description box. This is where you can provide details like the material, size, color, or anything else that makes your product unique. Be clear and specific so customers know exactly what they’re buying.

Organize Your Products

On the right-hand side of the page, you’ll see options to organize your product:

  • Select the product type (e.g., shirts, posters).
  • Add the vendor name (use your store name if you make the products yourself).
  • Choose a collection to group similar products together (e.g., Summer Collection).
  • Add tags for easy search and organization.

Upload Product Images

Images are the first thing customers notice, so make sure they look great. Take clear pictures of your product from different angles. Use good lighting and simple backgrounds to make your product stand out.

Set the Price

Decide how much you want to sell the product for. You’ll see a “Compare at Price” option, which is helpful if you’re offering a discount. Add your product’s Cost Per Item to track your profit margins.

Manage Inventory

Scroll down to the Inventory section. Here, you can add a Stock Keeping Unit (SKU) to track your products or leave it blank if you don’t need one. Input the quantity of items you have in stock. This helps you manage your inventory and restock when needed.

Add Shipping Information

If your product is a physical item, include its weight and shipping details. Specify where the product is made and add a Harmonized System (HS) Code if needed for customs purposes.

Variants and Options

If your product comes in different sizes, colors, or patterns, you can add these as variants. If not, leave this section blank.

Save Your Product

Once you’ve entered all the information, click “Save.” Congratulations, you’ve added your first product.

Manage Your Inventory

In the Inventory tab, you can track how many items you have in stock. Update the quantity if you sell products in person or receive new stock from your suppliers. This tab helps you keep everything organized.

Organize with Collections

Collections let you group your products into categories, such as New Arrivals or Summer Sale. To create a collection, click on “Create Collection” and add a title, description, and image. You can also schedule when the collection becomes available, such as on Black Friday or another specific date.

Use Gift Cards

Gift cards are another great feature. They allow your customers to purchase store credit for someone else. To add a gift card, click “Add Gift Card Product” and fill in the details. Gift cards make it easier to attract new customers and grow your business.

Step 5: Manage Customers

Managing your customers is an important part of running a successful Shopify store. This feature helps you organize customer details and create a more personalized shopping experience.

Adding New Customers

To add a customer, go to the Customers tab in your Shopify dashboard and click “Add customer.” This will take you to a page where you can fill in your customer’s details, including:

  • Name
  • Email address
  • Phone number
  • Home address
  • Whether they are exempt from paying taxes

Importing Customer Lists

If you already have a list of customers from a previous business, you can import that list into Shopify. This saves time and ensures that all your customer information is stored in one place.

Organizing Customer Details

For better organization, Shopify allows you to add notes and tags to each customer. Notes can include specific preferences or important information about the customer, while tags help you categorize them for easier management.

Once you’ve set up your customer management system, you’re ready to focus on analytics and marketing strategies to grow your Shopify Business in Nigeria.

Step 6: Discover Analytics of Your Online Store

The analytics section is where you track how well your Shopify store is performing. This part is important because it shows you what’s working, what needs improvement, and how to make better decisions for your business.

Overview of the Analytics Tab

In the Analytics tab, you can see key information about your store, such as:

  • Total sales your store has made.
  • Conversion rate, which tells you how many visitors actually bought something.
  • The number of sessions or visits to your store.

At first, the graphs in this section will be flat since your store is new, but as you attract more visitors and make sales, the numbers will start to grow.

Insights from Analytics

This tab helps you understand what your customers are doing on your site. You’ll see:

  • Where your customers are coming from (social media, ads, search engines, etc.).
  • Which products are your best-sellers.
  • What areas of your store need more attention.

These insights are useful because they help you figure out what changes to make or what strategies to focus on to grow your store and make money with Shopify.

Using the Live View

The Live View feature shows what’s happening in your store at any given moment. It displays:

  • How many customers are currently browsing your store.
  • What actions they’re taking.
  • How many orders are being placed in real-time.

Customizing Reports

You can change the date range for your reports to view specific time periods. By clicking on any graph, you can access a detailed report with even more information. This makes it easy to spot trends and plan ahead.

Step 7: Think About Your Marketing Campaigns

Although it might be too early to start running marketing campaigns, it’s never too early to start planning them. Marketing is key to attracting customers and increasing sales in your Shopify store.

Overview of the Marketing Section

The Marketing section in Shopify allows you to track the performance of your campaigns, create new ones, and even automate your marketing efforts. You’ll be able to see:

  • The number of online store sessions generated by marketing.
  • Orders and sales resulting from your campaigns.
  • How much each campaign costs.

You’ll also find marketing apps and helpful videos in this section to learn more about effective strategies.

How to Create a New Marketing Campaign on Shopify

To start a campaign, go to the Marketing Campaigns tab and click the “Create campaign” button.

You’ll have two main options:

  • Email Campaigns: You can use email templates to create newsletters or promotional emails. Once you select a template, you can customize it to fit your store’s brand and message.
  • Social Media Campaigns: Shopify allows you to connect your social media accounts, such as Facebook or Instagram, directly to your store. This makes it easy to set up ads and track their performance.

Automating Your Marketing

Shopify’s marketing tools also allow you to automate certain tasks. For example, you can set up emails to be sent automatically to customers who abandon their carts or create discount promotions that are applied at checkout. With this, you can easily make money with Shopify.

Step 8: Create Discounts

Discount codes are a great way to attract customers and boost your sales. They can be used for campaigns, promotions, or special events. Shopify makes it easy to create and manage discount codes for your store.

How to Create Discount Codes

Go to the Discounts tab in your Shopify dashboard and click “Create discount code.” From there, you’ll need to:

  • Enter a name for your discount code (e.g., WELCOME10 or SUMMER20).
  • Choose the type of discount you want to offer. This could be a percentage off, a fixed amount, free shipping, or something else.

Using Discount Codes in Campaigns

Once your discount code is created, you can use it in your marketing campaigns or share it with your customers through email, social media, or even directly on your website.

With your products set up, analytics in place, and discount codes ready, you’re well-prepared to start growing your Shopify store and make money with Shopify.

Step 9: Add Apps to Your Online Store

Apps are powerful tools that can make your Shopify store better and easier to manage. Shopify has a large collection of apps in its App Store, which you can use to add extra features and improve your store’s performance.

How to Access the Shopify App Store

To find apps, go to the “Apps” section in your Shopify dashboard. Here, you’ll see some pre-installed apps and a list of the most popular apps used by other Shopify store owners.

If you want more options, click on the “Shop for apps” button at the top right of your dashboard. This will open the Shopify App Store in a new tab on your browser.

Finding the Right Apps

In the App Store, you can search for specific apps based on what you need. Type in a keyword, such as “chatbot” or “email marketing,” and Shopify will show you a list of apps that match your search.

How to Choose the Best Apps

When browsing apps, take a moment to read the ratings and reviews. These will help you decide which app is the best fit for your store. Remember, the first app you see may not always be the best one, so explore all your options.

Adding the right apps can save you time and improve your customer’s experience. Whether it’s apps for marketing, managing inventory, or creating a better checkout process, these tools can make your store more efficient and help you make money with Shopify.

Step 10: Customize Your Online Store

Customizing your online store is all about making it look and feel just right for your business. This is what your customers will see when they visit your Shopify store, so take your time to make it appealing and easy to navigate.

Choose a Theme

Start by going to the “Themes” section in your Shopify dashboard. You’ll see the current theme that Shopify has chosen for you. If you want something different, scroll down to the Theme Library, where you can:

  • Choose from 9 free themes you can customize.
  • Browse the Shopify Theme Store for paid themes.
  • Upload your own theme if you already have one.

Pick a theme that matches your brand. Once you find the one you like, click “Customize” to start editing it.

Edit Your Theme

The Theme Editor allows you to adjust different parts of your store. You can personalize:

  • Header: Add your logo, choose alignment, and customize the menu.
  • Homepage Image: Select a main image and overlay text.
  • Collections: Highlight featured products and organize them into categories.
  • Testimonials: Add customer reviews to build trust.
  • Gallery: Showcase images of your products or business.

Take your time experimenting with these sections to make your store stand out.

Create Pages

You can add important pages like About Us or Contact Us by selecting the “Pages” option under the Online Store menu. Add a title and content, then adjust visibility settings to publish the page when it’s ready.

Add a Blog

A blog can help attract more visitors to your store. To create a blog, go to the “Blogs” section, click “Create Blog Post,” and:

  • Add a title and write the content.
  • Include tags to make it easier for readers to find your posts.
  • Upload an image to make it visually appealing.
    Once done, set the post to “Visible” and publish it.

Set Up Navigation

A well-organized menu helps customers move around your store easily. Go to the “Navigation” tab, click “Add Menu,” and create links to important pages, collections, or products.

Getting a Domain Name

Your domain is your store’s address on the internet. Go to the “Domains” tab to buy or connect a domain. You can purchase one through Shopify or use external providers like GoDaddy.

Adjusting Preferences

In the “Preferences” section, you can:

  • Add a title and meta description to help your store rank higher on Google.
  • Integrate Google Analytics to track performance.
  • Enable spam protection and password protection for your store.

Once your store looks the way you want, you’re ready to move on to fine-tuning the final settings and launching your Shopify Business in Nigeria.

Last Step: Set Up the Back End of Your Shopify Store

The back end of your Shopify store is where you manage everything behind the scenes to make your business run smoothly. You can find all the settings at the bottom of the menu in your Shopify dashboard.

General Settings

In the General section, you can edit basic store details, including:

  • Store name and email.
  • Address and phone number.
  • Time zone and currency.

Payment Settings

The Payment section allows you to choose and manage payment methods. You can decide whether payments are captured manually or automatically. This step is important for processing customer transactions.

Checkout Settings

In the Checkout section, you control how customers complete their purchases. You can:

  • Let customers create accounts or check out as guests.
  • Decide if extra information, like phone numbers, is required.
  • Enable tipping options or email marketing sign-ups at checkout.
  • Change the language customers see during checkout.

Shipping and Delivery

The Shipping and Delivery settings help you manage how orders are delivered. You can:

  • Set shipping rates.
  • Offer free shipping.
  • Manage shipping labels and printed packing lists.

Taxes

In the Taxes section, you can manage how your store calculates and charges sales tax. This ensures your pricing is compliant with tax laws.

Location Settings

The Location tab allows you to add, edit, or delete places where you store inventory or fulfill orders.

Notifications

In the Notifications section, you can customize the emails and messages sent to customers, third-party services, or yourself.

Files

The Files section is where you upload, manage, and delete files like images or documents for your store.

Sales Channels

The Sales Channels settings let you manage the platforms where you sell your products, such as your online store, social media, or other connected services.

Plan

The Plan section shows the details of your Shopify subscription. You can manage or upgrade your plan here.

Users and Permissions

The Users and Permissions section allows you to control who can access your store. You can add staff members, collaborators, and assign specific permissions to each user.

Store Language

The Store Language settings let you choose the language customers see on your store and the language you use for managing your Shopify account.

Billing

In the Billing section, you can manage how Shopify bills you, including payment methods, tax information, and billing history.

Legal

The Legal section is where you create important pages like:

  • Refund policy.
  • Privacy policy.
  • Terms of service.
  • Shipping policy.

With the back end set up, you can launch your online business and start making money on Shopify.

Also Read

13 Businesses Nigerians Can Do to Survive in This Economy

How to Shut Down a Shopify Store in Nigeria

If you’ve tried Shopify and decided it’s not for you, you can close your store at any time. You also have the option to sell your store or pause it if you need a break. Here’s how to handle each scenario:

How to Close Your Shopify Store

  1. Go to Settings in your Shopify dashboard.
  2. Select “Plan and Permissions.”
  3. Under the Store Status section, click “Sell or Close Store.”
  4. Choose “Close Store.”
  5. Select a reason for closing your store from the drop-down menu and confirm by clicking “Close Store.”

Once your store is closed, you can still reopen it or view your past bills for up to 90 days.

How to Sell Your Shopify Store

If you’d rather sell your store, check your Listing Eligibility in the same Plan and Permissions section. Follow the guidelines provided and list your store on Shopify’s Exchange Marketplace for potential buyers.

How to Pause Your Shopify Store

If you need a break but don’t want to close your store permanently, Shopify offers Pause Plans for store owners who have been on a paid plan for at least 60 days.

To pause your store:

  1. Go to Settings and click “Plan and Permissions.”
  2. Under the Store Status section, choose “Pause.”
  3. Review the terms and confirm by clicking “Pause” again.
  4. Add a message for your store’s visitors and click “Submit.”

Why Consider Pausing Instead of Closing?

Pausing your store allows you to step away temporarily while keeping your store setup intact. This option is great if you plan to return to your business in the future.

10 Different Ways to Make Money on Shopify in Nigeria in 2025

Shopify provides many ways to earn money, whether you want to grow a business or start a side hustle. Here are 10 methods to make money on Shopify in 2025:

1. Make money on Shopify in Nigeria with Dropshipping

Dropshipping is ideal if you’re just starting out. You don’t need to keep any inventory. Instead, when a customer orders from your store, a third-party supplier ships the product directly to them.

  • Effort Level: Low, but you’ll need to find profitable products and handle customer service.
  • Tip: Focus on a niche to attract loyal customers.
  • Example: Use apps like Oberlo to connect with suppliers and find products to sell.

2. Make money on Shopify in Nigeria with Print-on-Demand

Print-on-demand (POD) is perfect for creatives who want to sell custom-designed products like T-shirts or mugs without holding inventory.

  • Effort Level: Low, but you’ll need unique designs and strong marketing.
  • Tip: Create seasonal or limited-edition designs to keep customers interested.
  • Example: Use apps like Printify or Printful to handle printing and shipping.

3. Make money on Shopify in Nigeria with Handmade or Custom Products

If you enjoy creating handmade products like jewelry or candles, Shopify is a great place to showcase them.

  • Effort Level: High, as you’ll need to create each item and handle fulfillment.
  • Tip: Highlight the uniqueness of your products to charge higher prices.
  • Example: Build a niche brand and promote through social media.

4. Make money on Shopify in Nigeria with Digital Products

Selling digital products like ebooks, templates, or courses is an easy way to generate income without worrying about inventory.

  • Effort Level: High upfront, but minimal once the product is created.
  • Tip: Focus on solving a problem for your audience to make your product valuable.
  • Example: Set up digital downloads directly in your Shopify store.

5. Make money on Shopify in Nigeria with Subscription Box Services

Subscription boxes provide recurring revenue by delivering curated items to customers regularly.

  • Effort Level: High, as you’ll need to source products and manage subscriptions.
  • Tip: Offer exclusive items to make the subscription valuable.
  • Example: Use Shopify’s tools to manage subscriptions and engage customers.

6. Make money on Shopify in Nigeria with Consulting or Services

Shopify isn’t just for physical products. You can sell consulting or digital services like coaching or freelancing.

  • Effort Level: Minimal, as there’s no inventory or shipping.
  • Tip: Build credibility by showcasing testimonials and case studies.
  • Example: Use Shopify to offer services in areas like marketing, design, or IT.

7. Make money on Shopify in Nigeria with Affiliate Marketing

Affiliate marketing involves promoting other brands’ products and earning a commission for every sale.

  • Effort Level: Low, but you’ll need to build an audience.
  • Tip: Join the Shopify Affiliate Program to start earning.
  • Example: Create a store showcasing curated affiliate products.

8. Make money on Shopify in Nigeria with Shopify App Development

If you’re skilled in coding, you can create apps to solve common issues for Shopify store owners.

  • Effort Level: High, as app development requires coding and testing.
  • Tip: Research popular app requests to develop something store owners truly need.
  • Example: Many developers monetize their apps through subscriptions or one-time fees.

9. Make money on Shopify in Nigeria with Thrifted or Vintage Goods

Selling second-hand or vintage items is popular among shoppers looking for sustainable options.

  • Effort Level: Moderate, as you’ll need to source, photograph, and ship items.
  • Tip: Focus on a niche, like vintage clothing or rare collectibles, to stand out.
  • Example: Use Shopify to connect with customers seeking unique items.

10. Make money on Shopify in Nigeria with Private-Label Products

Private labeling involves sourcing generic items from manufacturers and branding them as your own.

  • Effort Level: Moderate, as you’ll need to find reliable suppliers and build a brand.
  • Tip: Invest in professional branding and packaging to attract customers.
  • Example: Work with suppliers on platforms like Alibaba to create a private-label product line.

Also Read

How To Get a US Dollar Bank Account in Nigeria for Free – PayPal & Payoneer

Tips for Making Money on Shopify in Nigeria in 2025

If you want to succeed on Shopify, it’s important to know what works. These tips will help you build and grow a profitable Shopify store in Nigeria in 2025.

1. Choose a Product Niche

Start by choosing a specific niche for your store. Pick products that interest you and match your skills or passions.

A well-defined niche helps you target the right audience and stand out from competitors. Research the market, identify gaps, and offer something unique.

2. Create a Good-Looking Website

Your store should look clean and professional. A well-designed website builds trust and encourages purchases. Use a theme that matches your brand and create a smooth shopping experience.

Make sure customers can easily browse, find products, and check out without any issues.

3. Manage Inventory and Fulfillment

Inventory management is key to running a successful Shopify store. If you’re dropshipping, ensure your suppliers can handle demand. If you manage inventory yourself, keep enough stock to meet customer needs and have a plan to restock quickly.

Shipping should also be fast and reliable to keep your customers happy.

4. Focus on SEO

Search engine optimization (SEO) helps your store appear in Google searches. Use keywords in product descriptions, blog posts, and page titles.

Create helpful content, like blog posts, to attract visitors and establish yourself as an expert in your niche.

5. Be Present on Social Media

Social media is a great way to promote your Shopify store. Platforms like Instagram, TikTok, and Facebook allow you to showcase your products, run ads, and connect with your audience.

Partner with influencers or start an affiliate program to reach more people.

6. Build an Email List

Email marketing is an effective way to keep customers engaged. Use pop-ups to collect email addresses and send newsletters, discounts, and updates.

Email campaigns are a great way to drive repeat purchases and build loyalty.

7. Run Ads

Paid ads on platforms like Google, Instagram, or TikTok can help you reach your target audience quickly. Focus on platforms where your audience spends the most time.

For example, use TikTok for younger shoppers or Facebook for older audiences.

8. Save Cart Abandoners

Cart abandonment is a common issue. Use exit-intent pop-ups or send follow-up emails to remind customers about their abandoned carts.

Offering a discount or free shipping can encourage them to complete their purchase.

9. Personalize Landing Pages

Create personalized landing pages based on your ads. If a customer clicks on an ad for a specific product, make sure the landing page matches their interest. This increases the chances of a sale.

10. Segment Visitors

Segment your website visitors into groups based on their behavior, like new visitors or returning customers. Tailor your messaging for each group to meet their needs.

For example, show special discounts to returning visitors or share helpful content with new ones.

11. Run A/B Tests

Test different versions of your website, ads, or offers to see what works best. For example, test different headlines, colors, or button placements to find what attracts more clicks and conversions.

12. Optimize Product Pages

Your product pages should grab attention and convince visitors to buy. Use clear headlines, detailed descriptions, and high-quality images.

Highlight the benefits of your products to show why they’re worth buying.

13. Automate A/B Testing

Automated A/B testing tools can help you optimize your store without extra effort. AI analyzes the results and helps you decide what changes to make for better performance.

AllenVest Premium Shopify Guide

Our Premium Shopify Guide is designed to make the process simple, effective, and profitable. This isn’t just another guide. It’s a complete career book written to help Nigerian entrepreneurs make money on Shopify.

You’ll learn how to make money on Shopify faster and more efficiently, using proven strategies and resources that put you years ahead of other beginners.

Instead of wasting time figuring things out through trial and error, our guide equips you with everything you need to start strong and make money on Shopify.

What the Guide Offers

Our premium guide goes beyond basic instructions. Here’s what you’ll get:

  • Detailed Step-by-Step Instructions: From setting up your Shopify store to optimizing your product pages, every step is broken down in a way that’s easy to understand and follow.
  • Insider Tips: You’ll discover secrets and hacks successful Shopify entrepreneurs use to grow their businesses, including strategies specific to the Nigerian market.
  • Ready-to-Use Templates: Get access to professional templates for product descriptions, email marketing, social media ads, and more. These save you time and help you look like an expert from day one.
  • SEO Strategies: Learn how to rank your store on Google, ensuring more visitors and higher sales.
  • Marketing Resources: Get actionable tips on running effective ads, building a loyal customer base, and leveraging social media to grow your store.
  • Access to Tools and Apps: Discover the best Shopify apps to automate your processes, manage inventory, and boost sales.
  • And lots more that put you years ahead of other Shopify beginners.

You’ll learn exactly how to make money on Shopify, you’ll achieve results faster than most beginners, and you’ll save yourself the headaches of costly mistakes with our expert guidance. All for just ₦4,999.

FAQs on How to Start a Shopify Business in Nigeria

1. Do people use Shopify in Nigeria?

Yes, many entrepreneurs in Nigeria use Shopify to sell products online and reach both local and international customers. Shopify makes it easy for Nigerians to set up an eCommerce store, manage sales, and grow their businesses. With its payment options and third-party integrations, Shopify is ideal for beginners and experienced sellers alike.

2. What is so special about Shopify?

Shopify stands out because it’s beginner-friendly, offers powerful tools, and allows you to manage your store easily. It provides features like customizable themes, integrated marketing tools, and seamless payment gateways. For Nigerians, Shopify simplifies the process of selling online, making it the best platform to start a Shopify business in Nigeria.

3. How to make money fast on Shopify?

To make money fast on Shopify, choose a profitable niche, optimize your store for SEO, and market your products on social media. Consider starting with dropshipping, as it requires little upfront investment. Use tools like Shopify’s marketing features to run ads and attract customers.

4. Is it realistic to make money on Shopify?

Yes, it is realistic to make money on Shopify. Thousands of businesses use Shopify to generate consistent income. Success depends on picking the right products, targeting your audience effectively, and using Shopify’s tools to optimize your store.

5. What makes the most money on Shopify?

Products in the highest selling Shopify niche, like beauty, fitness, and tech gadgets, often make the most money. Additionally, digital products and subscription-based services generate high profits due to lower costs.

6. How to make money with Shopify in Nigeria?

To make money with Shopify in Nigeria, start by picking a niche that solves customer problems or fulfills a need. Build a store with Shopify, use its SEO tools to rank your products, and promote your business on social media platforms like Instagram and TikTok. Utilize dropshipping or digital products to lower costs and increase profits.

7. What is the most profitable business to start in 2025?

In 2025, the best Shopify business in Nigeria includes dropshipping and selling digital products. Additionally, financial markets trading, including platforms like Bybit and Gate.io, offers excellent opportunities for those looking to diversify their income streams.

8. Can you make a living on Shopify?

Yes, you can make a full-time living on Shopify. Many entrepreneurs use Shopify to replace traditional jobs by building profitable online businesses. However, success requires hard work, choosing the right niche, and consistent marketing efforts.

9. Which business is best in 2025?

Dropshipping is one of the best Shopify businesses in Nigeria in 2025 because it requires low investment and can be scaled easily. Additionally, starting a private-label brand or selling unique handmade items can generate high profits.

10. What type of shop is most profitable?

Shops focusing on trending niches like fitness equipment, tech gadgets, beauty products, or eco-friendly items are among the highest selling Shopify niches. Custom or handmade items also attract customers willing to pay premium prices.

11. Which business is best to become a millionaire?

To become a millionaire, consider dropshipping or launching a private-label brand on Shopify. These models allow for scalability and global reach. Additionally, investing in financial markets through platforms like Bybit and Gate.io can diversify your income.

12. What type of online store makes the most money?

Stores in niches like health and fitness, electronics, and beauty are often the highest selling Shopify niches. Digital products, such as online courses or templates, also generate high profit margins.

13. What is the disadvantage of Shopify?

The main disadvantage of Shopify is the transaction fees if you use third-party payment gateways. Additionally, the monthly cost for plans can add up if you’re just starting. However, Shopify’s tools and features often outweigh these costs.

14. What does Shopify struggle with?

Shopify can struggle with customization limitations for advanced users without coding knowledge. Additionally, managing high transaction fees for third-party payments can be a concern for some sellers.

15. What are the problems with online shopping in Nigeria?

Common issues include unreliable delivery services, payment gateway limitations, and internet accessibility challenges. However, Shopify integrates with Nigerian-friendly solutions, making it easier to sell on Shopify successfully.

16. Why do some Shopify stores fail?

Shopify stores fail when sellers don’t choose the right niche, fail to market their products, or neglect customer service. Lack of research and poor product selection are common reasons for failure.

17. Which product has the most profit?

Digital products, subscription boxes, and premium handmade items have the most profit margins due to low costs and high perceived value.

18. Is Shopify profitable?

Yes, Shopify is profitable when you choose a strong niche, market effectively, and use tools like SEO and ads to drive traffic. Many successful entrepreneurs make consistent income on Shopify.

19. Can a Nigerian own a Shopify store?

Yes, Nigerians can own and operate a Shopify store. Shopify supports businesses in Nigeria with tools for managing payments, marketing, and shipping to local and international customers.

20. Which niche sells the most on Shopify?

The highest selling Shopify niche includes fitness products, tech accessories, beauty items, and eco-friendly goods. These niches attract loyal customers and generate significant revenue.

21. What niche is most profitable for dropshipping?

For dropshipping, niches like electronics, home improvement tools, and trendy fashion items are the most profitable. These niches have high demand and attract repeat buyers.

22. What is the most successful store on Shopify?

The most successful Shopify stores are those in profitable niches like fashion, beauty, and tech. They use effective branding, SEO, and social media marketing to dominate their markets.

23. How to pick a niche for a Shopify store?

To pick a niche, focus on your interests and market demand. Research trends, analyze competition, and identify gaps in the market. Tools like Google Trends and Shopify’s analytics can help you choose the best Shopify business in Nigeria.

24. How much does Shopify cost in Nigeria?

The Shopify cost in Nigeria depends on the plan you choose. The Starter Plan costs $5/month, while the Basic Plan starts at $29/month (billed annually). Advanced plans and Shopify Plus have higher fees for larger businesses.

25. How to start Shopify in Nigeria?

To start a Shopify business in Nigeria, sign up for a Shopify account, choose a pricing plan, and set up your store. Add products, customize your site, and start promoting your business through social media and SEO.

26. What is the main advantage of using Shopify?

The main advantage of Shopify is its ease of use. It’s ideal for Shopify for beginners, offering tools to manage products, marketing, and payments all in one platform.

27. How to make money with Shopify in Nigeria?

To make money with Shopify in Nigeria, pick a profitable niche, build a professional store, and market it effectively. Focus on SEO, social media ads, and customer service to grow your business.

28. How much does it cost to start a Shopify store?

Starting a Shopify store costs as low as $5/month with the Starter Plan. For a full online store, the Basic Plan starts at $29/month (billed annually). Additional costs include transaction fees, apps, and marketing expenses.


You’ll learn exactly how to make money on Shopify, you’ll achieve results faster than most beginners, and you’ll save yourself the headaches of costly mistakes with our expert guidance. All for just ₦4,999.

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